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| Introduction | |
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| Your Music Business | |
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| Music Business History | |
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| Reality Check: This Is How You Earn Money Today | |
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| What Is Your Business? | |
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| So What Is Your Business? | |
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| But Why Do I Care about All of This Business? I Just Want to Make Music! | |
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| The Principles of Business | |
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| Business and Money | |
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| Breakeven Point | |
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| Cost and Value | |
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| Increasing Your Income | |
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| Increasing Your Top Line | |
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| Decreasing Your Middle Line | |
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| Infrastructure and Implementation | |
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| Infrastructure: Stuff You Need | |
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| Implementation: Making It Happen | |
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| How to Set Up a Business | |
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| Sole Trader (Sometimes Called Sole Proprietor) | |
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| Partnership | |
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| Limited Liability Partnership | |
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| Corporation (with Limited Liability) | |
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| Doing Business As | |
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| Other Liability Issues | |
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| Location, Location, Location | |
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| Setting Up Your (Virtual) Office | |
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| When Physical Location Is Important | |
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| Choosing the Right Tools-But First | |
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| Basics | |
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| Physical Storage | |
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| Electronic Storage | |
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| The Written Word | |
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| Sums | |
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| Coordination | |
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| Choosing the Right Tools | |
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| Hardware: What Tool Will You Use to Do Your Work? | |
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| Desktop | |
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| Laptop | |
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| Ultra Portable | |
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| PDA/Cell Phone | |
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| Internet Cafe | |
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| Cloud Computing: What Is It and Why Does It Matter? | |
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| Cloud Computing: What Is It? | |
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| Why Is This Different? Why Is This a Step Forward? | |
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| To Synchronize or Not to Synchronize | |
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| Email and the Cloud | |
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| Calendars and the Cloud | |
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| VoIP: Cloud Computing for Phones? | |
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| Who Offers These Sorts of Cloud Services? | |
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| Hardware Costs | |
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| Why Hasn't Everyone Else Done This Already? | |
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| Desktop Computing | |
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| What's Good about Desktop Computing? | |
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| What's Bad about Desktop Computing? | |
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| Making the Choice between the Cloud and the Desktop | |
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| File Format | |
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| Which File Formats Should I Use? | |
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| Which File Formats Should I Avoid? | |
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| So How Do I Get Set Up? | |
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| Making the Choice between Cloud Providers | |
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| Setting Up the Cloud Office: How's It Done? | |
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| First Steps: Sign Up | |
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| Setting Up Easy URLs | |
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| Setting Up Email | |
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| Setting Up New Users | |
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| What's Next? | |
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| Working with Other People | |
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| Band Partnership Agreement: Considerations | |
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| When Do You Need a Band Agreement? | |
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| When Don't You Need an Agreement? | |
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| The Band Partnership Agreement in Detail | |
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| Band Partnership Agreement: Example Wording | |
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| Gigs | |
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| Example Gig Contract | |
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| Working with Other Musicians | |
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| Live Performances | |
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| Recordings | |
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| Manager | |
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| Money | |
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| Obligations and Duties | |
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| Term of the Contract | |
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| Post-Term Payments | |
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| Staff | |
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| Remote Workers | |
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| Hiring Individuals in Person | |
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| Running Your Business Online | |
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| Website | |
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| Selling | |
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| Mailing List | |
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| Embedded Calendar | |
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| Syndicated Feeds | |
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| Forums | |
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| Contact | |
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| Setting Up Your Website | |
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| Getting a URL | |
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| Finding the Right Host | |
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| Dedicated IP Address | |
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| Creating Content | |
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| Bad Habits | |
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| Getting onto Google | |
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| Social Networking Sites | |
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| Advertising | |
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| Local Advertising/Specifically Targeted Advertising | |
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| Online Advertising | |
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| Wider/National Advertising | |
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| Search Engine Advertising | |
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| Google AdWords | |
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| Go Do It Now | |
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| A Warning about Advertising | |
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| Accounts, Records, and All Those Pieces of Paper You Need to Keep | |
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| Why Do We Care about Accounts and Records? | |
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| Paper Trail, Audits, and Records | |
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| Paper Trail and Records | |
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| Audits | |
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| Drawing Up Accounts | |
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| Elements in Accounts | |
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| Cash Flow | |
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| Balance Sheet | |
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| Valuing Assets | |
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| Accounting Tools | |
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| Government and Officialdom: You Ain't Gonna Fight the Law | |
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| Tax | |
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| Personal Taxes | |
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| Social Charges (Including National Insurance Contributions) | |
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| Corporate Taxes | |
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| Capital Taxes | |
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| Sales Tax | |
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| Tax Avoidance and Tax Evasion | |
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| Vehicle Tax | |
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| Insurance and Public Liability | |
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| Data Protection | |
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| Criminal Records Bureau | |
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| Age, Gender, Disability, and Race Discrimination | |
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| U.S. Copyright | |
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| Performing Rights/Mechanical Rights Organizations | |
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| BMI | |
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| American Society of Composers, Authors and Publishers | |
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| Sesac | |
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| Harry Fox Agency | |
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| MCPS-PRS Alliance | |
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| Society of Composers, Authors and Music Publishers of Canada | |
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| Index | |