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Building a Successful 21st Century Music Career

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ISBN-10: 1598633708

ISBN-13: 9781598633702

Edition: 2010

Authors: Simon Cann

List price: $44.99
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Description:

Are you interested in beginning a career in the music industry? Great! You probably already know that talent and determination aren?t enough by themselves?you need a comprehensive plan of action to follow so you can proactively make your career dreams a reality. And as you probably also know, in the 21st century, the old rules about breaking into the industry no longer apply?the music business is changing rapidly, and you need the most current career information possible. Building a Successful 21st Century Music Career provides the plan of attack that professional and aspiring musicians, songwriters, producers, DJs, and managers need to make their dream of making music into a career come…    
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Book details

List price: $44.99
Copyright year: 2010
Publisher: Course Technology
Publication date: 7/1/2010
Binding: Paperback
Pages: 999
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.848
Language: English

Simon Cann is a writer based in London. He is the author of a number of music-related and business-related books. His music related books include How to Make a Noise, Becoming a Synthesizer Wizard: From Presets to Power User, Building a Successful 21st Century Music Career, Sample This! (with Klaus P. Rausch), Project5 Power!, and Rocking Your Music Business. His business-related books include the Made It In... series of books (madeitin.com), which feature the experiences of international entrepreneurs who have built successful companies in the hottest business locations around the world. You can read more about Simon at his website, simoncann.com, and check out his other music-related…    

Introduction
Introduction
Doayouareally want a career in music?
Influences for change and the new opportunities
The fan base
Exploiting with integrity
Building and keeping the fan base
Publicity in the 21st century
What do you do if you don�t have a fan base?
The Product
Whatado you actually do?!?
Creating the product
The nasty commercial bits
Economics
Building the team around you
Selling products and getting the products to the fans
Your pay packet
Putting the theory into practice
Developing your own career plan
Career templates
APpendicies: Further resources