Demographics A Guide to Methods and Data Sources for Media, Business, and Government

ISBN-10: 1594511780

ISBN-13: 9781594511783

Edition: 2006

List price: $59.95
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Description:

Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics: A Guide provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.
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Book details

List price: $59.95
Copyright year: 2006
Publisher: Routledge
Publication date: 1/15/2006
Binding: Paperback
Pages: 208
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 1.144
Language: English

Steve H. Murdock is Lutcher Brown Distinguished Chair in Management Science and Statistics at the University of Texas, San Antonio. He is State Demographer of Texas and Director of the Texas State Data Center.

List of Figures
List of Boxes
Preface
Introduction: Demographics in the Media, Business, and Government
What Are Demography and Demographics?
What Will Be Examined in this Text and Why?
Organization of the Text
Limitations of the Work
Basic Concepts, Definitions, and Geography of Demography
Basic Dimensions and Processes
Details of the Dimensions
Geography of Demography
Conclusions
Basic Demographic Measures and Methods
General Measures
Use of Rates
Descriptive Statistical Measures
Measures of the Major Demographic Processes and Variables
Measures of Population Change
Measures of the Demographic Processes
Fertility Measures
Mortality Measures
Migration Rates
Measures of Population Distribution
Measures of Population Composition
Age and Sex Composition
Race/Ethnicity
Household, Family, and Marital Characteristics
Educational Characteristics
Economic Characteristics
Controlling for Demographic Effects
Direct and Indirect Standardization
Rate Decomposition
Multiple-Decrement Life Tables
Population Estimates and Projections
Methods of Population Estimation
Methods of Population Projection
Conclusions
National Sources of Demographic and Socioeconomic Data
Demographic Data Sources
U.S. Bureau of the Census
National Center for Health Statistics
National Center for Education Statistics
Other Federal Agencies
Private and Nonprofit Organizations
Socioeconomic Data Sources
U.S. Bureau of the Census
U.S. Bureau of Economic Analysis
U.S. Bureau of Labor Statistics
Internal Revenue Service
International Trade Administration
National Agricultural Statistics Service
Federal Reserve System
Other Federal Sources
Selected Private Data Firms
Conclusions
State and Local Data Sources
Major State and Local Agencies
Health Agencies
Human Service Agencies
Education Agencies
Agriculture Agencies
Fiscal and Economic Agencies
Commerce and Business Agencies
Labor Force and Workforce Agencies
Criminal Justice Agencies
Transportation Agencies
Natural Resource Agencies
Tourism Agencies
Building and Construction Records
Other Sources of State and Local Data
Conclusions
General Principles of Effective Communication of Demographic and Other Quantitative Data
General Principles for Policy-Relevant, Data-Based Presentations
Preparing to Present or Report Data
Know the Audience and What They Need, Want, and Expect
Get to Know the Subject Matter as Thoroughly as Possible and Get to Know Those Who Know Much More
Prepare Your Own Materials and Tailor Them to the Audience
Be Realistic About What You Are Doing
Presenting the Data
Let the Data Tell the Story and Avoid Providing Your Own Preliminary Evaluations
Explain Any Anomalies that Might Exist in the Data and Other Limitations in the Use of the Data
Intermix Verbal, Graphical, and Demonstration-Based Materials
Provide Comparisons Using a Context that Is Relevant to the Audience
Maintain a Dedication to Balance in the Presentation and Interpretation of Data
Conclusions
Principles for Interpreting Demographic Data and Data-Based Analytical Findings
Be Sure to Select the Appropriate Items (variables or measures) for the Appropriate Geographic Areas
Check for Comparability (definitional, areal, temporal)
Check for Sources of Error
Assess the Demographic and Socioeconomic Context
Compare Results Against Expected Trends
Conclusions
Examples of the Use and Misuse of Demographic Data
Media Uses of Demographic Data
Business Uses and Misuses of Demographic Data
A Mis-sited Site or a Misunderstood Business?
Determining the Market for a Long-Term Care Facility
Assessing Hiring Practices by a Defense Contractor
Governmental Uses and Misuses of Demographic Data
Demographic Analyses in Water Use Planning
Conclusions
Summary and Suggestions for Maintaining and Expanding Your Knowledge Base
Summary
Suggestions for Maintaining and Expanding Your Knowledge Base
Become a Regular User of the Census Bureau's and Your State Data Center's Web Sites
Subscribe to a Few Demographic Publications
Network with Other Demographic Data Users
Attend or Audit a Demography Course at a Community College or University
Do Not Limit Your Level of Knowledge to the Minimum Necessary to Survive
Conclusions
Glossary of Major Demographic Terms and Measures
Selected Internet Sites for Demographic Data and Communication Resources
How to Work with the Media: A Guide for Government, Business, and Demographic Professionals
How to Work with Professional Demographers in Government, Academia, and Business: A Guide for News Media Professionals
References
Index
About the Authors
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