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Graphic Workshop Innovative Promotions That Work

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ISBN-10: 1592532195

ISBN-13: 9781592532193

Edition: 2006

Authors: Lisa Cyr

List price: $40.00
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Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and…    
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Book details

List price: $40.00
Copyright year: 2006
Publisher: Quarto Publishing Group USA
Publication date: 4/1/2006
Binding: Hardcover
Pages: 192
Size: 11.02" wide x 9.02" long x 0.32" tall
Weight: 2.420
Language: English

Lisa L. Cyr is an accomplished author and multidisciplinary artist with a content-driven approach. She writes for many of the creative industry?s leading trade publications including Communication Arts, STEP inside design, HOW, ID, Altpick, Creativity?s Spark, Applied Arts and others. In addition to her writing, Cyr speaks at professional organizations, universities and industry conferences across the United States. Cyr also teaches in many of the top Master of Fine Arts graduate programs across the United States. Cyr graduated from The Massachusetts College of Art with a Bachelor of Fine Art and Syracuse University with a Master of Arts. Her art has been exhibited both nationally and…    

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