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| The Key Ingredient: Pixels | |
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| The Way It Was: Working with Film | |
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| The Digital Age | |
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| The Digital Process | |
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| Digital Advantage | |
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| Digital Challenges | |
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| Digital Photography: The Necessities | |
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| Selecting a Digital Camera and Accessories | |
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| Understanding and Using Your Digital Camera | |
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| Resolution | |
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| Optical and Digital Zoom | |
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| LCDs: The Digital Viewfinder | |
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| Battery Options | |
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| Digital Film: Storage Media | |
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| Photo Quality Settings | |
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| White Balance | |
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| Flash Settings | |
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| Focus | |
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| Who's Digesting It: Advertising, Packaging, Public Relations, and the Media | |
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| Questions, Questions, Questions | |
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| What Is the Purpose of the Photograph? | |
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| How Will the Type of Media Usage Affect Technical Aspects of the Shoot? | |
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| How Large Will the Image Be When It Is Reproduced? | |
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| What Is the Budget for the Shoot? | |
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| The Digital Reality Check | |
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| Shooting for Advertising, Packaging, Media Usage, and Public Relations | |
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| Advertising | |
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| Product Packaging | |
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| Media Usage | |
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| Public Relations | |
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| Tabasco | |
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| Barilla | |
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| Who's Doing the Cooking: Working with Food Stylists | |
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| What Is a Food Stylist? | |
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| Pre-Production | |
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| At the Shoot | |
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| Food-Styling Trends | |
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| Food-Styling Techniques and Tricks | |
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| Cereal | |
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| Bacon | |
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| Seeded Rolls and Bagels | |
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| Pancakes with Butter and Syrup | |
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| Grill Marks | |
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| Chicken Legs | |
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| Fresh Herbs | |
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| Pizza | |
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| Beer | |
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| Ice Cubes | |
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| Ice Cream | |
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| Chocolate Curls | |
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| Pie | |
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| Dollops | |
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| "Saucing Up" Your Dish | |
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| Additional Tips | |
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| Prop Styling: Who's Doing the Shopping? | |
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| The Creative Process | |
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| Basic Considerations | |
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| Locating Props | |
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| At the Shoot | |
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| Understanding Style | |
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| Color | |
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| Size and Proportion | |
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| Food | |
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| A Visual Comparison of Prop Styles | |
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| Poached Pears | |
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| Fresh Fruit Tarts | |
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| Tuscan Bread | |
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| Creamy Cheddar Soup | |
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| Fresh Lemonade | |
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| Kid's Birthday Party | |
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| Italian Aromatic Herb Dinner | |
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| Wine Dinner | |
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| Cannellini Beans with Sage | |
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| Almond Cookies | |
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| Chestnut Dinner | |
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| Roasted Chestnuts with Mulled Wine | |
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| Grabbing Your Attention: Composition | |
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| Impact and Proportion | |
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| Depth of Field | |
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| A Visual Comparison of Compositions | |
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| Fruit Tart | |
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| Fiddlehead Ferns | |
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| Tri-Color Peppers | |
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| Oysters | |
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| Anchovy Salad | |
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| Spring Pea Risotto | |
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| Oven Roasted Mussels | |
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| Beet Ravioli | |
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| Blueberry Creme Brulee | |
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| Phyllo Purse | |
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| Passion Fruit Sorbet | |
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| The Recipe for Light | |
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| The Importance of Proper Exposure | |
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| ISO Settings, f-Stops, and Shutter Speeds | |
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| Flash | |
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| Metering | |
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| Color Temperature | |
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| Lighting Ratios | |
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| Lighting for Digital Food Photography | |
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| Basic Lighting Tools: Low Budget | |
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| Basic Lighting Tools: Medium Budget | |
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| Basic Lighting Tools: High Budget | |
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| A Visual Comparison of Lighting Setups | |
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| Reflectors-Light Source 6 Feet Away | |
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| Umbrellas-Light Source 6 Feet Away | |
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| Soft Box-Light Source 6 Feet Away | |
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| Soft Box with Grid Spot Backlight-Light Source 4 Feet Away | |
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| Soft Box with Grid Spot Backlight and Mirrors-Light Source 4 Feet Away | |
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| Soft Box from Different Angles | |
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| The Digital Spice: Retouching | |
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| Adobe Photoshop | |
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| Setting Up the Digital Workstation | |
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| System Requirements: Low Budget | |
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| System Requirements: Medium Budget | |
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| System Requirements: High Budget | |
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| Calibrating Your Monitor | |
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| Organizing Your Data | |
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| The Art of Retouching Food: Using Adobe Photoshop | |
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| Navigating Photoshop | |
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| Adjusting Your Adobe Photoshop Settings | |
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| Understanding Layers | |
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| Retouching the Image | |
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| Preparing for Reproduction | |
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| Get Cooking and Make Some Money: Getting into the Business | |
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| Overhead | |
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| Marketing Yourself to Clients and Agents | |
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| How I Got My Start | |
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| Networking Helped Me Become an Olympus Visionary Photographer | |
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| Stock Photography | |
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| Creative Team | |
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| Database and Image Storage | |
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| Financial Matters | |
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| Determining Your Corporate Structure | |
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| Saving for the Future | |
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| Protecting Yourself | |
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| Copyright Issues | |
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| Index | |