By Invitation Only How We Built Gilt and Changed the Way Millions Shop

Name: By Invitation Only How We Built Gilt and Changed the Way Millions Shop
Price: 2.78 USD
Availability: InStock
ISBN: 9781591846260

ISBN-10: 1591846269

ISBN-13: 9781591846260

Edition: 2013

Authors: Alexis Maybank, Alexandra Wilkis Wilson

List price: $32.00

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Description:

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: “We had created a Web site that could potentially change the rules of retail…If shopping was traditionally a slow, leisurely activity…it would now be competitive, addictive, urgent, thrilling…not just easier, but so much more fun.” Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they…

Book details

List price: $32.00
Copyright year: 2013
Publisher: Penguin Publishing Group
Publication date: 5/28/2013
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.40" long x 0.75" tall
Weight: 0.528
Language: English



Preface: Relationships. Execution.


Introduction: Zac Posen in Daniel Island, South Carolina?



The Perfect Complements: Our Journey from Cambridge to New York (Featuring eBay, Louis Vuitton, Plenty of Sample Sales, and One Fabulous Wedding in Miami)



The History of an Idea: Dreaming Up Gilt Groupe



From the Best of Friends to Business Partners: How to Know When You've Met Your Match



An Idea Becomes Reality: Starting Your Business at the Right Time



Networking Our Way to a November Launch



Changing the Look of E-commerce: Photos, Curation, and Gilt Groupe's Visual Branding



Dating, Marriage, and How to Get the Right Venture Capitalist to Fall for Your Start-up



From College Fashionistas to Urban It Girls: Planting the Seeds of a Viral Phenomenon



The Ground Game: Insider Marketing and How to Keep a Growing Business Exclusive



Cubicles, Cappuccinos, and How We Built an Effective Start-up Team



In Which We Face a Supply Crunch, Are Momentarily Tempted to Compromise Our Integrity, Struggle to Satisfy the Appetites of a Growing Membership, and Come Face-to-Face with a Worldwide Recession



How We Developed Our Own Leadership Styles-Even as Gilt Groupe Grew and Our Roles Evolved



Hypergrowth, Exhaustion, and One Hilarious Japanese Press Conference



Growth, Partnership, and the Future of Fashion and E-commerce


Epilogue


Acknowledgments


Index