I Love You More Than My Dog Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Name: I Love You More Than My Dog Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Price: 2.54 USD
Availability: InStock
ISBN: 9781591842958

ISBN-10: 1591842956

ISBN-13: 9781591842958

Edition: 2009

Authors: Jeanne Bliss

List price: $22.95

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Description:

Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your business—as Wegman’s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion: • Decide to believe • Decide with…

Book details

List price: $22.95
Copyright year: 2009
Publisher: Penguin Publishing Group
Publication date: 10/15/2009
Binding: Hardcover
Pages: 198
Size: 5.67" wide x 3.36" long x 0.35" tall
Weight: 0.748
Language: English