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Twitterville How Businesses Can Thrive in the New Global Neighborhoods

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ISBN-10: 1591842794

ISBN-13: 9781591842798

Edition: 2009

Authors: Shel Israel

List price: $23.95
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Description:

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, Twittervilleis dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you’re com- plaining about the weather with local friends, the next, you’re talking shop with a colleague based halfway across the globe. No matter where you’re from or what you do for a living,…    
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Book details

List price: $23.95
Copyright year: 2009
Publisher: Penguin Publishing Group
Publication date: 9/3/2009
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 0.946
Language: English

Robert Scoble is Microsoft's best known blogger, with over 3.5 million visitors to his main blogsite annually. By day, as a "technical evangelist" (a marketing position) he helps run Microsoft's Channel 9 website and can be seen with his camcorder taping interviews and getting people inside looks at Microsoft's people and technology. He started blogging in 2000 and within a few weeks, he was invited to Steve Wozniak's Super Bowl party.Shel Israel has been consulting for over 20 years. He has played a key strategic role in introducing some of technology's most enduring products including: SoundBlaster, PowerPoint, Filemaker, MapInfo and Sun Microsystems workstations and more. He is…