Merchandising Made Simple Using Standards and Dynamite Displays to Boost Circulation

Name: Merchandising Made Simple Using Standards and Dynamite Displays to Boost Circulation
Price: 6.23 USD
Availability: InStock
ISBN: 9781591585619

ISBN-10: 1591585619

ISBN-13: 9781591585619

Edition: 2008

Authors: Jenny LaPerriere, Trish Tilly, Trish Tilly

List price: $50.00

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Use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can use your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.

Book details

List price: $50.00
Copyright year: 2008
Publisher: Bloomsbury Publishing USA
Publication date: 6/30/2008
Binding: Paperback
Pages: 164
Size: 6.14" wide x 9.21" long x 0.35" tall
Weight: 0.528

JENNY LAPERRIERE is Senior Librarian at the Schlessman Branch of Denver Public Library.



Acknowledgments


Introduction: Merchandising



Understanding Your Customer


Hit Your Target


In Your Neighborhood


Who Goes There?


How Does Your Traffic Flow?


Lettuce Lessons


At the End of the Day


Face-Out Assignments


Notes


Further Reading



Secrets of the Trade


Collection Presentation Standards (CPS)


The Big Bang


Please Come Again


Face-Out Assignments


Further Reading



Display Zones


Location, Location, Location


Library Department Store


Throw Away the Lock


Oh Display Can You See?


Face-Out Assignments


Notes


Further Reading



Tools of the Trade


Fixtures and Furniture


Signs


Improvising Fixtures


Shining Stars


Face-Out Assignments


Notes


Further Reading



Anatomy of a Display


In the Beginning


Happy Holidays


Main Events


Vignettes


Gotta Give Props


Cover-Ups


Color


And the Sign Says


Fill 'er Up


Keep It Clean and Safe


Go With the Flow


Fait Accompli


Face-Out Assignments


Notes


Further Reading



Housekeeping


Thinning the Herds


Shift It


Looks Like New


Fluff It Up


Back Stock


Storage


Life Span of a Display


Let It Go


Face-Out Assignments


Note



Enlisting and Educating Staff


Yes, You!


Wanted


You're Hired


Training


Duties


FAQs


Go for It!


Face-Out Assignments


Notes


Further Reading



How Are You Doing?


Measurements


Going Up


Collecting Stories


What Works


Further Reading



Display in a Box


Armchair Traveler


Art in Literature


Baby


Bees


Biblical Lives


Birds


Bon Voyage


Car Care


Careers


Chick Lit


Chicken Soup


Classic TV


Collectibles


Computers


Culinary Memoirs


Dating


Diets


Dog Days of Summer


Enough Already


Environmental Fiction


Etiquette


Fairy Tales with a Twist


Food for Thought


Games


Golf


Grilling


Guitars


Happiness


Home Repair


Ice Cream


The Immigrant Experience


Investing


Jane Austen Inspiration


Jokes


K


Kosher Fiction


Language


Librarians


Literary Recreation


Mommy Memoirs


Mountaineering


Movies from Books-Awards


Murder on the Menu


Music Inspired by Books


National Craft Month


Online Selling


Opera


Optimism Month


Pamper Yourself


Parties


Poetry


Politics


Rock-and-Roll Fiction


Royalty


Sewing


Slow Cooking


Space


Titanic


Tear Jerkers


Travel Survival


Traveling with Children


True Crime


Vegetarian


You've Got Mail


Glossary


Index