Big Brands, Big Trouble : Lessons Learned the Hard Way

Name: Big Brands, Big Trouble : Lessons Learned the Hard Way
Price: 6.23 USD
Availability: InStock
ISBN: 9781591251491

ISBN-10: 1591251494

ISBN-13: 9781591251491

Edition: Abridged

Authors: Jack Trout

List price: $18.95

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Description:

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

Book details

List price: $18.95
Publisher: Penton Overseas, Incorporated
Binding: Audio Cassette
Size: 4.50" wide x 7.00" long x 1.00" tall
Weight: 0.308
Language: English