Fashion Marketing and Merchandising

ISBN-10: 1590709209

ISBN-13: 9781590709207

Edition: 3rd 2009 (Workbook)

Authors: Mary Wolfe

List price: $18.64 Buy it from $12.99
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Description:

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students. The Student Workbook is designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
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Book details

List price: $18.64
Edition: 3rd
Copyright year: 2009
Publisher: Goodheart-Willcox Publisher
Publication date: 6/27/2008
Binding: Paperback
Pages: 288
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 1.496
Language: English

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