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Eric Sink on the Business of Software

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ISBN-10: 1590596234

ISBN-13: 9781590596234

Edition: 2006

Authors: Eric Sink

List price: $29.99
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Description:

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers--particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances--in a style that programmers understand, sprinkled with a touch of humor.
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Book details

List price: $29.99
Copyright year: 2006
Publisher: Apress L. P.
Publication date: 3/21/2006
Binding: Paperback
Pages: 320
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.880
Language: English

Entrepreneurship
What Is a Small ISV?
Whining by a Barrel of Rocks
Starting Your Own Company
Finance for Geeks
Exploring Micro-ISVs
First Report from My Micro-ISV
Make More Mistakes
- People
Small ISVs: You Need Developers, Not Programmers
Geeks Rule and MBAs Drool
Hazards of Hiring
Great Hacker != Great Hire
My Comments on "Hitting the High Notes"
Career Calculus
- Marketing
Finding a Product Idea for Your Micro-ISV
Marketing Is Not a Post-processing Step
Choose Your Competition
Act Your Age
Geek Gauntlets
Be Careful Where You Build
The - Game Is Afoot
Going to a Trade Show
Magazine Advertising Guide for Small ISVs
Sales
Tenets of Transparency
Product Pricing Primer
Closing the Gap, Part 1
Closing the Gap, Part 2
Epilogue - Just Do It