Eric Sink on the Business of Software

Name: Eric Sink on the Business of Software
Price: 2.55 USD
Availability: InStock
ISBN: 9781590596234

ISBN-10: 1590596234

ISBN-13: 9781590596234

Edition: 2006

Authors: Eric Sink

List price: $32.99

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Description:

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers--particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances--in a style that programmers understand, sprinkled with a touch of humor.

Book details

List price: $32.99
Copyright year: 2006
Publisher: Apress L. P.
Publication date: 3/21/2006
Binding: Paperback
Pages: 320
Size: 7.00" wide x 9.25" long x 0.90" tall
Weight: 0.880
Language: English




Entrepreneurship



What Is a Small ISV?



Whining by a Barrel of Rocks



Starting Your Own Company



Finance for Geeks



Exploring Micro-ISVs



First Report from My Micro-ISV



Make More Mistakes



- People



Small ISVs: You Need Developers, Not Programmers



Geeks Rule and MBAs Drool



Hazards of Hiring



Great Hacker != Great Hire



My Comments on "Hitting the High Notes"



Career Calculus



- Marketing



Finding a Product Idea for Your Micro-ISV



Marketing Is Not a Post-processing Step



Choose Your Competition



Act Your Age



Geek Gauntlets



Be Careful Where You Build



The - Game Is Afoot



Going to a Trade Show



Magazine Advertising Guide for Small ISVs



Sales



Tenets of Transparency



Product Pricing Primer



Closing the Gap, Part 1



Closing the Gap, Part 2


Epilogue - Just Do It