Change of Heart What Psychology Can Teach Us about Creating Social Change
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Description: Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
Copyright year: 2010
Publisher: Lantern Books
Size: 6.25" wide x 9.25" long x 0.50" tall
|The Uphill Battle|
|Where Beliefs Are Born|
|Tools of Influence, Part I: Simple Tools|
|Tools of Influence, Part II: Power Tools|
|Tools of Influence, Part III: Tools of Persuasion|
|Tools of Influence, Part IV: Handle With Care|
|Spreading Social Change|
|Frontiers of Influence|