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Build Your Own Brand

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ISBN-10: 1589806999

ISBN-13: 9781589806993

Edition: 2010

Authors: Doug Dvorak

List price: $23.00
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Description:

The names Oprah, Michael Jordan, Donald Trump, and Bill Gates are great personal brands, and yours can be a personal brand too. This insightful book guides professionals and businesspeople to harness the power of their personal brands to build their client base. Readers will be able to carve a niche in the market in an inexpensive and productive way.
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Book details

List price: $23.00
Copyright year: 2010
Publisher: Arcadia Publishing
Publication date: 2/18/2010
Binding: Hardcover
Pages: 160
Size: 6.50" wide x 10.00" long x 0.75" tall
Weight: 0.836
Language: English

Doug Dvorak founded the Digital Marketing Group in 1998 after leaving Worldnet Corporation for which he was Senior Vice President of Sales and Marketing. With a background in sales, marketing and internet technologies, he began to develop, discover, and adapt new ways of leveraging results-oriented, creative social media marketing techniques to help small businesses increase sales.Milind Mody is the founder-CEO of eBrandz� who grew the company to more than 250 employees and profitability. eBrandz� is a Search Marketing and Social Media Marketing company with offices across the globe, including New York, Mumbai and London. Milind is currently on the Advisory Panel of Search Camp and…    

Introduction The Need for a Personal Brand
You, Inc
Some Top Brands—What They Did and Still Do
Things to Do to Build a Personal Brand
Add Humor to Your Brand
Affordable Ways to Promote Your Personal Brand
The Internet: The Best Place to Build Your Own Brand
Social Media Optimization
Managing Your Personal Brand
How to Be Your Own PR Firm
Building a Personal Brand for Employees
How to Promote Your Personal Brand in Tough Economic Times
Conclusion
Test
Bibliography
Index