Kelly E. Middleton is associate superintendent of Mason County Schools in Kentucky, a district focused on implementing customer service practices and developing relationships with students. He is co-author of the book, Who Cares? Improving Public Schools Through Relationships and Customer Service. In addition, he speaks and trains on customer service in public schools and school leadership. Kelly initiated a collaborative leadership program with Morehead State University to develop the Principal Excellence Program, where he served as coordinator and part-time instructor for a number of the administrative classes. He is also committed to working with pre-service teachers as liaison for… Midway College. As a former high school teacher, coach and principal at all levels, he has worked to improve student achievement in schools and to improve the perception of public schools. Elizabeth A. Petitt is assistant superintendent of Mason County Schools with job responsibilities that encompass curriculum, instruction, and assessment. She has twenty-six years of experience in the public school setting, including K-8 teaching experiences, and K-12 district administrative experiences. Liz is co-author of the book, Who Cares? Improving Public Schools Through Relationships and Customer Service and has served on the editorial board of the Kentucky Reading Journal. She has also taught classes as a part-time instructor at Eastern Kentucky University, Indiana University, and Morehead State University.