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How to Understand and Use Design and Layout

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ISBN-10: 1581804350

ISBN-13: 9781581804355

Edition: 2nd 2003 (Revised)

Authors: Alan Swann

List price: $23.99
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Description:

The new edition is basically a complete overhaul of the original, very popular edition. the design process is explored in incremental stages, taking one elemental at a time. Each section offers advice on methods and uses of self-assessment. Book is made up of 3 sections each with topics illustrated with 9-12 specifically-commissioned mini designs to show options, set exercises for reader and then self-critique and professional examples from around the world. Sections are: Basic design principles (60 pps) teaches ground rules of balance and harmony in design including basic design, typefaces, color Design decisions (36 pps) looks at areas of design and how each may be analyzed including initial brief & decisions, analysis of copy, analysis of imagery, analysis of results Design projects and categories (38 pps) showing how the principles have been applied including information design, text & display type, primarily display type This edition contains updated examples from international designers and design agencies and newly worked examples and projects to meet the needs of a younger generation designing in the new millennium. One added area of particular interest is the Internet, with examples and a project on home page and links design. the book is four-color throughout and has a completely new and modern design that focuses on style, clarity and ease of learning. Exercises have been devised to enable the reader to practice as they learn. Revised by David Dabner with Alan Swann's name still attached as primary author.
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Book details

List price: $23.99
Edition: 2nd
Copyright year: 2003
Publisher: F&W Media, Incorporated
Publication date: 4/30/2003
Binding: Paperback
Pages: 128
Size: 8.75" wide x 8.50" long x 0.50" tall
Weight: 0.946
Language: English

Introduction
How to use this book
Basic Design Principles
Basic Shapes
Balance and Harmony
Typeface
Display
Color
Analyzing Information
Photography
Text and Images
Design Projects and Categories
Briefs
Logos & Stationery
Newsletter
Brochure
Magazine
Advertisements for Print
Poster & Display
Packaging & Labeling
Home Page & Links
Presentation to Client
Index
Credits