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| About the Author | |
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| Preface | |
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| Introduction | |
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| Publishing-The Raw Truth | |
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| A Few Encouraging Words | |
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| Stop! Don't Write that Book…Yet | |
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| Step Away From the Keyboard, Now! | |
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| Dismiss Those Discouraging Words | |
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| Myth Busters for Hopeful Authors | |
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| You Want to Write a Book Because? | |
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| Get In Touch with Your Unrealistic Expectations | |
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| How to Find the Very Best Publisher for Your Project | |
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| Five Common Authors' Mistakes | |
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| Why Choose a Publisher Now? | |
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| Manage the Maze of Potential Publishers | |
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| Publishing Industry Reference Directories | |
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| Publishing Industry Periodicals | |
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| What Can You Learn from a Publisher's Website? | |
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| Tips for Using Search Engines to Locate Publishers' Websites | |
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| Tips for Locating Publishers' Submission Guidelines | |
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| Can You Name That Genre? | |
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| Your ABC List of Publishers | |
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| Self-Publishing | |
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| The Ebook | |
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| How to Meet a Publisher Face-to-Face | |
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| How to Get the Most from a Meeting with a Publisher | |
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| Make a Good First Impression | |
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| Your Thirty-Second Commercial | |
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| Two Examples of Thirty-Second Elevator Speeches | |
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| How to Work a Book Festival So It Works for You | |
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| The Good, the Bad, and the Ugly Facts About Pay-to-Publish Companies | |
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| The History of the Pay-to-Publish Company | |
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| Is POD Getting a Bad Rap? | |
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| How Much Does It Cost? | |
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| What Is the Lure of the Pay-to-Publish Company? | |
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| When Is Pay-to-Publish the Right Choice? | |
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| Bite the Bullet and Write a Book Proposal | |
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| Why Write a Book Proposal? | |
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| The Query Letter-An Introduction | |
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| What Is a Book Proposal, Anyway? | |
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| The Nonfiction Book Proposal | |
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| The Fiction Book Proposal | |
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| How to Write a Cover Letter | |
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| Sample Cover Letters | |
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| The Title Page | |
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| Now, Create a Magnificent Synopsis | |
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| Sample Nonfiction Synopsis | |
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| Sample Synopsis for Fiction | |
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| About the Author-That's You! | |
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| Sample About the Author-Paula Spellman | |
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| Sample About the Author-Corrie Woods | |
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| Why a Book Proposal for Fiction? | |
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| Write the Right Book for the Right Audience | |
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| Choose a Marketable Topic | |
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| Who Is Your Target Audience? | |
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| Your Target Audience for Fiction | |
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| Your Bonus Audience | |
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| Sample Marketing Section-Your Target Audience | |
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| What's Your Competition? | |
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| Sample Market Analysis-Your Competition (for a Children's Book) | |
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| Sample Market Analysis for a Nonfiction Book | |
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| Dazzle 'em With Your Marketing Savvy | |
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| What Is Your Platform? | |
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| Build Marketability Into Your Book | |
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| What's Your Plan? | |
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| Sample Marketing Strategies | |
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| Okay, Now Organize Your Book | |
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| Chapter Summaries | |
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| Techniques for Creating Your Chapter Summaries | |
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| Sample Chapter Summaries | |
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| How to Approach and Work With Agents | |
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| What Does an Agent Do for You, Anyway? | |
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| Tips for Choosing and Working with an Agent | |
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| How to Find a Publisher on Your Own | |
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| The Query Letter Explained | |
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| The Basics of a Successful Query Letter | |
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| Sample Query Letters | |
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| A Word about Rejection | |
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| What Happens When You're Issued a Publishing Contract? | |
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| How to Work Successfully with a Publisher | |
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| Get Ready, Get Set, Write | |
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| Read What You Write | |
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| Hone Your Research Skills | |
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| Interview Techniques | |
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| Do You Need an Editor? | |
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| Tips for Choosing an Editor | |
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| Introduction to Self-Editing | |
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| Let's Become Familiar with the Parts of a Book | |
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| How Long Does It Take to Write a Book? | |
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| Criticism-Take It Like a Wo/Man | |
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| The Self-Publishing Option | |
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| Why Self-Publish? | |
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| Is Self-Publishing for You? | |
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| Explore the Pros and Cons of Self-Publishing | |
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| Self-Publishing Basics | |
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| Your Time-Line for Producing a Book | |
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| Book Promotion Basics for the Bold and the Bashful | |
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| Set Reasonable Goals and Keep Raising the Bar | |
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| What You Must Do to Promote | |
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| How to Work with Booksellers | |
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| Book Signings | |
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| Book Signing Tips for Authors | |
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| Specialty Stores | |
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| Tips for Getting Book Reviews | |
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| Don't Overlook the Library Market | |
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| How to Work with Wholesalers | |
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| How to Work with Distributors | |
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| Reach Out Beyond the Bookstore | |
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| Create Your Own Website | |
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| Blog for Exposure and Sales | |
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| Promote through Social Media Sites | |
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| Launch a Virtual Book Tour | |
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| Promote through Fantastic Handouts | |
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| Press Releases, Media Kits, and Sales Sheets | |
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| Sample Press Releases | |
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| Make News | |
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| Solicit Free Advertising | |
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| How to Make Sales Using Your Mailing List | |
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| Produce a Newsletter | |
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| Network, Network, Network | |
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| Get on Radio and TV | |
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| Hone Your Speaking Skills | |
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| How to Locate Speaking Opportunities | |
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| Creative Bookselling for the Enterprising Author | |
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| Keep a Hot File | |
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| Give Customers More Than They Expect | |
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| Sell Books through Articles and Excerpts | |
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| Let's Go Sell Books at a Book Festival | |
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| Seek Out Special Venues | |
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| Seasonal Promotion | |
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| Boost Sales-Produce Spin-offs | |
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| How to Deal with Promotion Burnout | |
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| Bookkeeping Tips for Authors | |
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| Do You Know Where Your Manuscripts Are? | |
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| Record-Keeping for Uncle Sam | |
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| Donating Books Is Good Business | |
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| You and the IRS | |
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| Welcome to the Shipping Room | |
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| Copyright Law and Contracts | |
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| Index | |