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| Foreword | |
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| Book Promotion Basics | |
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| Things You Must Do Before Your Book Is a Book | |
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| Study the Publishing Industry | |
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| Write a Book Proposal | |
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| Compile an Extensive Mailing/E-mailing List | |
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| Purchase Mailing Lists | |
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| Make Your Book More Salable | |
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| Create a Powerful First Impression | |
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| Build Promotion Into Your Book | |
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| Self-Edit Your Manuscript | |
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| Hire a Good Book Editor | |
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| Groom Your Book as a Marketing Tool | |
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| Have Your Publicity Photo Made | |
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| Request Endorsements | |
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| Create a Website | |
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| Name Your Site Right | |
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| Optimize Your Web Traffic | |
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| Solicit Prepublication Orders | |
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| As Soon as Your Book Is Published | |
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| Ship Prepublication Book Orders | |
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| Run an Efficient Shipping Department | |
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| Send Complimentary Copies to Key People | |
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| Put Copies into the Hands of Influential People | |
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| Expand Your Internet Reach | |
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| Use Your E-mail List Expertly and Responsibly | |
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| Promote Your Book Without Changing Your Lifestyle | |
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| Create Amazing Promotional Material | |
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| Use Testimonials and Endorsements in Promotion | |
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| Promote to Your Mailing List | |
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| Engage in Piggyback Marketing | |
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| Bundle Your Book | |
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| Put Your Book in Catalogs | |
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| Talk about Your Book to Everyone You Meet | |
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| Carry Books Wherever You Go | |
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| Prepare a Thirty-Second Commercial (Elevator Speech) | |
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| Write and Respond to Letters to the Editor | |
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| Promote Locally | |
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| Solicit Interviews in Local Newspapers | |
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| Arrange for Press in Regional Publications | |
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| Get Involved in Local Events | |
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| Attend Local Group Meetings | |
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| Offer Your Book as a Premium | |
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| Give Home Parties | |
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| Sell Books at Yard Sales | |
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| Go Door-to-Door | |
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| Submit News Releases and Tip Sheets | |
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| Contact Newspaper Editors through News Releases | |
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| Use News Releases to Reach Niche Magazine and Newsletter Editors | |
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| Send News Releases to Columnists | |
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| Try an Online Press Release Service | |
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| Create Tip Sheets | |
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| Use Your Website to Sell Books | |
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| Showcase Your Book | |
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| Post Testimonial at Your Website | |
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| Design a Fantastic Book Trailer | |
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| Create a Podcast or Webcast | |
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| Turn Your Website into a Valuable Resource | |
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| Get Your Site Listed in Online Directories | |
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| Set up a Merchant Account | |
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| Use an E-mail Signature | |
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| Sign Up for Affiliate Marketing Programs | |
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| Join Facebook, Twitter, Linkedln, Etc. | |
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| Participate in Forums and Bulletin Boards | |
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| Join Online Discussion Groups | |
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| Solicit Book Reviews | |
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| Get Your Book Reviewed Many Times Over | |
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| Steps to Getting Book Reviews | |
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| Your Book as Recommended Reading | |
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| Solicit Author Reviews for Amazon | |
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| Discover Value in Book Review Sites | |
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| Arrange for Book Signings | |
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| Set Up a Book Signing | |
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| Book Signing Tips for Authors | |
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| Have a Combined Signing | |
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| Give Demonstrations | |
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| Get Out and Talk About Your Book | |
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| Become a Public Speaker | |
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| How to Get Speaking Gigs | |
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| Get Paid to Speak | |
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| Sing for Your Supper | |
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| Dress Up Your Talk | |
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| Sell Your Books on the Road | |
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| Give Seminars and Workshops Across the United States | |
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| Take Your Book to the Show | |
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| Chapter Twelve: Appear on Radio and TV | |
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| Promote Books on Radio and TV | |
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| Guidelines for Your Radio Interview | |
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| Host Your Own Show | |
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| Sell Your Book Throughs Retail Stores | |
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| Place Your Book in Bookstores | |
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| Seek Out Appropriate Specialty Stores | |
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| Arrange for Point of Purchase Displays | |
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| Sign with a Distributor/Wholesaler | |
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| Engage a Fulfillment Company | |
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| Protect Yourself from Publishing Scams | |
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| Get Creative With Book Promotion | |
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| Sell Books for Conference Goodie Bags | |
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| Design and Teach Courses Related to Your Topic or Genre | |
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| Offer Your Book as a Prize | |
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| Tap into a Specialty Market | |
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| Send Your Book to School | |
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| Make News | |
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| Engage in Creative Internet Marketing | |
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| Use Your Writing Skills | |
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| Write Magazine Articles | |
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| Get Your Articles Published on the Web | |
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| Publish a Newsletter | |
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| Develop a Column | |
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| Establish Your Own Blog | |
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| Get Your Blog Site Listed | |
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| Be a Guest Blogger | |
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| Become an Expert | |
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| Position Yourself as an Expert | |
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| Demand Proper Credit | |
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| Hang Out Your Shingle | |
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| Quantify Your Expertise at Amazon | |
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| Become an Expert through Blogs and Articles | |
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| Use Your Expertise by Offering Teleseminars | |
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| Let Others Help Promote Your Book | |
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| Partner with Online Booksellers Such as Amazon.com | |
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| How to Keep a Larger Percentage from Online Book Sales | |
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| Get Involved with Appropriate Websites | |
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| Sell Books through eBay | |
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| Use Craigslist to Sell Books | |
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| Give Something in Order to Get Something | |
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| Donate Books | |
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| Provide Waiting Room Copies | |
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| Offer Lunchroom Copies | |
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| Volunteer | |
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| Post Free Chapters | |
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| Share Excerpts | |
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| Give Testimonials | |
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| Create Amazing Handouts | |
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| Network with the Right People | |
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| Join Clubs and Organizations | |
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| Participate in Online Forums and Discussion Groups | |
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| Glean Ideas from Other Authors | |
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| Be a Resourceful and Imaginative Promoter | |
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| Market According to Season | |
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| Create Promotional Displays | |
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| Enter Contests | |
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| Design Contests | |
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| Spend Some Money in All of the Right Places | |
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| Hire a Publicist | |
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| Employ Sales Representatives | |
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| Add to Your Line of Books | |
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| Create Other Items Related to Your Book | |
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| Buy Ads to Entice Your Readers | |
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| Create Advertising Tools | |
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| Let Your Book Cover Sell Books | |
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| Go the Extra Mile for Your Customers | |
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| Encourage Repeat Customers by Doing Good Business | |
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| Learn How to Sell Books Face-to-Face | |
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| Make it Easy for Customers to Buy Your Books | |
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| Give Customers More Than They Expect | |
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| Develop a Professional Telephone Persona | |
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| Record Your Book on Tape for the Blind and the Busy | |
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| Tap into the Library Market | |
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| Donate Books to Libraries | |
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| Do Readings at Libraries | |
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| Solicit Orders from Libraries Nationwide | |
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| Promote Author Recognition Week | |
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| Enhance Your Marketing Skills | |
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| Join Trade/Genre Organizations | |
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| Study Trends in Your Field or Genre | |
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| Continue Reading about Book Promotion | |
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| Join Publishing Organizations and Clubs | |
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| Attend Writing/Publishing Conferences | |
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| Promote, Promote, Promote | |
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| Create a Marketing Plan | |
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| Design a Hotfile | |
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| Track Your Sales | |
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| Be Thankful | |
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| Contributors | |
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| Appendix | |
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| About the Author | |
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| Index | |