Marc Gobï¿½ is the cofounder and former CEO of Desgrippes Gobï¿½, one of the top ten branding firms in the world. He is now the president of Emotional Branding, LLC, a New York-based experimental think tank and consulting firm. A sought-after public speaker, Gobï¿½ has received numerous design awards from publications and institutions including ID, Interiors, and Graphis magazines; VM+SD; the Brand Design Association; the Art Directors Club; and CLIO. He is a member of the exclusive, world-class network of Vantage Marketplace, LLC, a subsidiary of Goldman Sachs. He is a regular design columnist on BusinessWeek.com and the author of three previous books, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007). He lives in New York City.