Skip to content

Branding the Man Why Men Are the Next Frontier in Fashion Retail

Best in textbook rentals since 2012!

ISBN-10: 1581156634

ISBN-13: 9781581156638

Edition: 2009

Authors: Bertrand Pellegrin

List price: $27.50
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Men are purchasing more clothes, shoes, health & beauty products, and personal care services than ever before. Yet the world of male fashion retail has been slow to take advantage of this shift in attitude. Branding the Man offers innovative and practical advice, and strategic solutions that will revolutionize men's retail. It shows those involved in men's retail how to understand classic men's environments - ones where men are more naturally inclined to spend time - and create opportunities within these comfort zones to engage and sell to male customers. Covering every aspect of male fashion retail - including store design, buying and sourcing product, merchandising, marketing,…    
Customers also bought

Book details

List price: $27.50
Copyright year: 2009
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 8/25/2009
Binding: Hardcover
Pages: 224
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 1.122

Bertrand Pellegrin is a global retail and brand development consultant specializing in strategic positioning, customer insight, and creative direction for a broad range of projects in experience retail. Previously, he was a senior retail strategist with Gensler Worldwide. His extensive experience in Asia includes posts as the Asia-Pacific director of marketing for the luxury department store Lane Crawford (Hong Kong) Ltd., and brand development consultant for Louis Vuitton (LVMH), Gucci, and Lotte Department Stores in Korea. Mr. Pellegrin is also a veteran of U.S. network television, having produced and directed numerous award-winning news, documentary, and entertainment programs for which…