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Designing Logos The Process of Creating Symbols That Endure

ISBN-10: 1581156499

ISBN-13: 9781581156492

Edition: N/A

Authors: Jack Gernsheimer

List price: $35.00
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Description:

How to design great logos, step by step by step * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes itgreat? In this comprehensive guide, learn what it takes to create an enduring symbol. The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
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Book details

List price: $35.00
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 10/14/2008
Binding: Paperback
Pages: 224
Size: 8.50" wide x 10.00" long x 0.75" tall
Weight: 1.782
Language: English

Logos Through the Ages
Historical Perspective
Logos in the Larger Context
Beginning the Process
Putting "Pen to Paper"
Alternatives to the Symbol
Presentation Preparation
The First Client Presentation
Subsequent Presentations
After the Final Selection
The Standards Manual
Classic Logos
Evolving Designs
Index