Designing Logos The Process of Creating Symbols That Endure

Name: Designing Logos The Process of Creating Symbols That Endure
Price: 10.54 USD
Availability: InStock
ISBN: 9781581156492

ISBN-10: 1581156499

ISBN-13: 9781581156492

Edition: N/A

Authors: Jack Gernsheimer

List price: $35.00

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Description:

How to design great logos, step by step by step * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes itgreat? In this comprehensive guide, learn what it takes to create an enduring symbol. The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance,…

Book details

List price: $35.00
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 10/14/2008
Binding: Paperback
Pages: 224
Size: 8.50" wide x 10.00" long x 0.75" tall
Weight: 1.782
Language: English




Logos Through the Ages



Historical Perspective



Logos in the Larger Context



Beginning the Process



Putting "Pen to Paper"



Alternatives to the Symbol



Presentation Preparation



The First Client Presentation



Subsequent Presentations



After the Final Selection



The Standards Manual



Classic Logos



Evolving Designs


Index