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An Introduction to a Special World | |
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What is Graphic Design? | |
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The Designer's Role in Society and Business | |
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Clearing Up Some Confusion About Advertising and Design | |
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Design's Impact on Style | |
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Successful Design Is a Successful Business Solution | |
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Is Design for You? | |
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The Structure of Graphic Design | |
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The Rise of Specialization and the Recent Convergence of Media | |
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Meeting the Client's Needs | |
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Experience Design | |
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The Effects of Media Convergence | |
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Branding and Design Management | |
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Branding | |
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Corporate Branding and Corporate Identity | |
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The Design Process | |
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Brand Architecture and Design Implementation | |
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Nomenclature/Naming | |
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Design Management | |
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Retail Identity | |
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Brand Identity and Packaging Design | |
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Packaging Design Management | |
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Design Consulting Services: the Business Side | |
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Titles, Titles, Titles | |
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Busines Roles | |
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Head-Count Dominance | |
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Keys to Success | |
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Print Design | |
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Corporate Literature | |
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Information and Systems Design | |
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Annual Reports | |
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Corporate Communications | |
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Editorial Design | |
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Magazine Promotion | |
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Book Design | |
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Catalogs | |
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Environmental Design | |
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Environments Branded and Otherwise, Retail and Entertainment: A Definition | |
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Where Environmental Designers Work | |
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Sample Projects | |
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Learning Environments | |
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Wayfinding | |
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Design Semantics and Options | |
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Advertising and Design | |
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General Advertising | |
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Direct Marketing/Direct Response | |
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Promotional Advertising and Design | |
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Integrated Advertising and Design | |
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Sales Promotion | |
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Promotional Firms | |
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Licensing | |
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Where Are the Promotion Jobs? | |
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Advertising: Roles and People | |
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The Advertising Art Director | |
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Copywriting | |
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Account Management in Advertising and Design | |
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Advertising Tips for a Changing Market | |
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Industrial Design | |
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ID: A Cornerstone in the Evolution of Graphic Design | |
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Current ID Practices | |
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Product Design | |
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Environmental Design Exhibition Design | |
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Signage | |
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The Industrial Designer's Role | |
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The Graphic Design Connection | |
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Interactive Media | |
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A Short History of a Short History | |
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A Viewpoint from a Pro | |
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A Different Workplace in Interactive | |
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Presenting Creative Work | |
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Design Jobs, Descriptions, and Titles | |
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Production Design | |
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Job Opportunities/Writers | |
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Client Services | |
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Making a Job Transition/Design | |
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The Business Side | |
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Where Is All of This Going? | |
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The Future from the Business Side Perspective | |
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Into the Unknown | |
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A Guide to Production Jobs: Print and Interactive | |
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Print Production | |
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Are You a Designer or a Production Professional? | |
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Print Portfolios | |
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Roles and Titles | |
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Career Opportunities | |
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Production for Interactive Media | |
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Titles and Responsibilities | |
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What Makes a Good Web Production Person? | |
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Hot Companies for Web Producers | |
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Interviewing for Web Production | |
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Portfolios for Web Producers | |
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Education and Networking | |
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Getting Started: How do You Get There? | |
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Who Are You? | |
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Networking and Portfolio Submissions | |
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Showing Your Portfolio and Drop-Offs | |
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Diaries for Business Contacts and Taxes | |
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Headhunters | |
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A Simple "Thank You" | |
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Resumes | |
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Sample Resume | |
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Choosing a Job | |
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Non Creative Positions: Account Services, New Business, and Studio Management | |
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Freelancing | |
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Your Portfolio | |
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Traditional Portfolios | |
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Size | |
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Loss Protection | |
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Choosing a Format for a Traditional Portfolio | |
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Interactive Portfolios | |
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Sketches | |
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Finished Art | |
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Presentation | |
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Changing Work Goals | |
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Shared Projects and Work Ethics | |
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Production Work in a Creative Book | |
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Still Can't Make the Final Content Decisions? | |
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Why Your Portfolio Will Never Be Finished | |
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Hiring Practices | |
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Establishing Busines Relationships | |
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In the Beginning: The Hiring | |
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The Employer's Viewpoint | |
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The Candidate's Viewpoint | |
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The Interview | |
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Confidentiality and Noncompete Agreements | |
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Psychological Testing | |
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Medical Examinations | |
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References | |
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Accepting or Rejecting an Offer | |
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The Money Question | |
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Salary Variables: What Are You Worth? | |
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What's Your Job Worth? | |
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Benefit Packages | |
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Negotiating a Salary | |
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The RGA 2001 Salary Survey | |
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Moving on: When and How to Leave a Job | |
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How to Quit | |
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And If You're Fired? | |
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Finishing Work in Progress | |
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Obtaining Portfolio Samples | |
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Exit Interviews | |
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References | |
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Vacations | |
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Giving Notice | |
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In Search of Education | |
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Choices in Design Education | |
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Faculty: The Key Influence | |
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In Search of a Contemporary Curriculum | |
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Postgraduate Programs | |
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A Sample of Choices | |
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How to Contact Colleges | |
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An Educational Shortlist | |
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Past, Present, and Future | |
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Change: The Only Constant | |
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The Future Belongs To... | |
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Appendix | |
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Bibliography | |
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About the Author | |
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Index | |