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Driving Growth Through Innovation How Leading Firms Are Transforming Their Futures

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ISBN-10: 1576754952

ISBN-13: 9781576754955

Edition: 2nd 2008 (Revised)

Authors: Robert B. Tucker, Arbinger Institute

List price: $22.95
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Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical method any business can use to identify opportunities and encourage innovations that capitalize on them. Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.
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Book details

List price: $22.95
Edition: 2nd
Copyright year: 2008
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 3/10/2008
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.770
Language: English

Robert B. Tucker is president of The Innovation Resource and an internationally recognised leader in the field of innovation. Formerly an adjunct professor at the University of California, Los Angeles and Tucker has been studying innovators and innovative companies since l981. His pioneering research in interviewing over 50 leading innovators was published in the book Winning the Innovation Game in l986. Since then, he has continued to publish widely on the subject, including his international bestseller, Managing the Future: 10 Driving Forces of Change for the New Century, which has been translated into 13 languages and the first edition of Driving Growth Through Innovation. As one of the…    

What It Takes to Drive Growth
Leading Innovation
Cultivating the Culture
Fortifying the Idea Factory
Mining the Future
Filling the Idea Funnel
Producing Powerful Products
Generating Growth Strategies
Selling New Ideas
Taking Action in Your Firm
Source Notes and Resources for Further Study
About the Author