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| Preface | |
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| What is the Success Case Method and How Does it Work? | |
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| The Basic SCM Questions | |
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| Uses for the Success Case Approach | |
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| How the Success Case Method Works | |
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| The Success Case Method: Step by Step | |
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| The SCM Steps | |
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| Where the Steps Came From--The Accidental SCM Study | |
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| Focusing and Planning a Success Case Study | |
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| Envisioning Success: Creating an Impact Model | |
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| The Impact Model | |
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| Impact Model: The Beginning or the End? | |
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| Creating Impact Models | |
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| Some Impact Model Examples | |
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| State Family Welfare Agency Model | |
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| Impact Model for Pharmaceutical Sales Reps Using Laptops | |
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| Impact Model for a Beer Distributor | |
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| Impact Model for Home Healthcare Services | |
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| A Final Note on Impact Models | |
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| Using a Survey to Search for Best and Worst Cases | |
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| A High Level Look at the Survey Process | |
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| Alternatives to the Formal Survey | |
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| The Formal Success Case Survey | |
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| Devising a Scoring Scheme | |
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| Planning the Success Case Survey | |
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| Interviewing and Documenting Success Cases | |
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| Analyze the Survey Responses to Identify Potential Success Cases | |
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| Filling Buckets: The Protocol Conceptual Model | |
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| Basic Interview Process | |
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| Documenting Success Cases | |
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| Communicating Credible and Compelling Results that Tell the Story | |
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| The Six Major Success Case Report Conclusions | |
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| The Conclusion Types Illustrated | |
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| Building Interest in SC Study Findings | |
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| Putting the Success Case Method to Work: Strategic Applications | |
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| Mining "Gems" from a Large And and Mature Program | |
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| Salvaging Valuable Parts from a Doomed Program | |
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| Employing a "Rapid Prototyping" Approach | |
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| Improving a Vital Support Program | |
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| Providing Exemplary Role Models to Teach and Motivate Others | |
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| Marketing an Initiative | |
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| Pinpointing the Specific Value of "Soft" Interventions | |
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| Supporting and Leveraging "Pioneer" Experiences | |
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| Your Turn | |
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| A Success Case Study Final Report | |
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| References | |
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| Index | |
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| About the Author | |