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History and Future of Mass Media An Integrated Perspective

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ISBN-10: 1572738073

ISBN-13: 9781572738072

Edition: 2007

Authors: David Demers

List price: $36.95
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Description:

This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized." This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining…    
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Book details

List price: $36.95
Copyright year: 2007
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 380
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.232
Language: English