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Qualitative Research Applications in Organizational Communication

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ISBN-10: 1572733713

ISBN-13: 9781572733718

Edition: 2nd 2001

Authors: Sandra L. Herndon, Gary L. Kreps

List price: $26.50
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Explores the use of qualitative research methods to study organizational communication and to generate data for enhancing organizational performance and to help organizational representatives and/or consultants demystify the complexities of communicative influence on organizational studies.
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Book details

List price: $26.50
Edition: 2nd
Copyright year: 2001
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 224
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.990

Introduction: The Power of Qualitative Research to Address Organizational Issuesp. 1
The Place of Literature in the Space of Qualitative Organizational Communication Researchp. 11
"Who's That in My Bed?": The Strange Bedfellows Made by the Politics of Applied Qualitative Researchp. 37
Communication Processes in the Field Research Interview Settingp. 47
Using Focus Group Interviews for Preliminary Investigationp. 63
Narrative Analysis and Organizational Developmentp. 73
Toward Helping Organizations Manage Interaction: The Theoretic and Pragmatic Merits of the Critical Incident Techniquep. 91
Accounting for Care: Different Versions of Different Stories in the Health Care Contextp. 121
The Case Study: Revitalizing a Nonprofit Health Organizationp. 151
Ethnographic Analysis of Organizational Culturesp. 171
The Dialectical Nature of Ethnography: Liminality, Reflexivity, and Understandingp. 185
Untold Tales From the Field: Living the Autoethnographic Life in an AIDS Residencep. 205
On the Use of Ethnomethodology for Critical Interpretive Organizational Researchp. 227
Using Qualitative and Quantitative Methods to Triangulate the Research Process: The Role of Communication in Perpetuating the Myth of Dangerous Drinking as the Norm on College Campusesp. 251
Self-Consciousness and the Qualitative Researcher: Understanding Qualitative Methods and Organizational Ecologyp. 269
Author Indexp. 281
Subject Indexp. 293
Table of Contents provided by Blackwell. All Rights Reserved.