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Marketing Relationships, Quality, and Value

ISBN-10: 1572591447

ISBN-13: 9781572591448

Edition: 1997

Authors: William G. Nickels, Marian B. Wood

List price: $99.95
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Description:

This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.
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Book details

List price: $99.95
Copyright year: 1997
Publisher: Worth Publishers, Incorporated
Publication date: 12/15/1996
Binding: Hardcover
Pages: 768
Size: 9.00" wide x 11.25" long x 1.25" tall
Weight: 4.092
Language: English