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Retail Buying 3rd Edition From Basics to Fashion

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ISBN-10: 1563677032

ISBN-13: 9781563677038

Edition: 3rd 2008 (Revised)

Authors: Richard Clodfelter

List price: $82.00
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Description:

With an emphasis on developing a strategy for buying, this book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers.
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Book details

List price: $82.00
Edition: 3rd
Copyright year: 2008
Publisher: Bloomsbury Academic
Publication date: 7/16/2008
Binding: Paperback
Pages: 544
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.980

Richard Clodfelter is at the University of South Carolina.

Understanding the Retail Environment Where Buying Occurs
Today's Buying Environment
The Buying Function in Retailing
Buying for Different Types of Stores
Getting Ready to Make Buying Decisions
Obtaining Assistance for Making Buying Decisions
Understanding Your Customers
Understanding Product Trends: What Customers Buy
Planning and Controlling Merchandise Purchases
Forecasting
Preparing Buying Plans
Developing Assortment Plans
Controlling Inventories
Purchasing Merchandise
Selecting Vendors and Building Partnerships
Locating Sources in Domestic and Foreign Markets
Making Market Visits and Negotiating with Vendors
Making the Purchase
Motivating Customers to Buy
Pricing the Merchandise
Promoting the Merchandise