Retail Buying 3rd Edition From Basics to Fashion
Edition: 3rd 2008 (Revised)
List price: $82.00
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Description: With an emphasis on developing a strategy for buying, this book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $82.00
Copyright year: 2008
Publisher: Bloomsbury Academic
Publication date: 7/16/2008
Size: 7.50" wide x 9.25" long x 1.00" tall
Richard Clodfelter is at the University of South Carolina.
|Understanding the Retail Environment Where Buying Occurs|
|Today's Buying Environment|
|The Buying Function in Retailing|
|Buying for Different Types of Stores|
|Getting Ready to Make Buying Decisions|
|Obtaining Assistance for Making Buying Decisions|
|Understanding Your Customers|
|Understanding Product Trends: What Customers Buy|
|Planning and Controlling Merchandise Purchases|
|Preparing Buying Plans|
|Developing Assortment Plans|
|Selecting Vendors and Building Partnerships|
|Locating Sources in Domestic and Foreign Markets|
|Making Market Visits and Negotiating with Vendors|
|Making the Purchase|
|Motivating Customers to Buy|
|Pricing the Merchandise|
|Promoting the Merchandise|