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Why of the Buy Consumer Behavior and Fashion Marketing

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ISBN-10: 1563674564

ISBN-13: 9781563674563

Edition: 2008

Authors: Stefani Bay, Richard Petrizzi, Penny Gill, Patricia Mink Rath, Patricia M. Rath

List price: $120.00
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Description:

- Why Consumer Behavior Is Important to the Fields of Fashion and Design - Consumer Behavior, Marketing and - Fashion: A Working Relationship - How Fashion Consumers Perceive, Learn, and Remember - Motivation and the Fashion Consumer - The Fashion Consumer's Attitudes and Values - Family, Age and Life Cycle Influences - Social Influences on Fashion Consumers - Demographics and Psychographics - How Marketers Obtain and Use Consumer Information - How Fashion Consumers Make Decisions - How Fashion Consumers Buy - How Organizations (and Businesses) Buy and Use Fashion Goods - Global Fashion Consumers - Ethics and Social Responsibility - Government's Role - Learning objectives at the beginning of each chapter as well as bold-faced key terms which are defined immediately. - Intriguing feature boxes about aspects of consumer behavior, marketing applications, and business and fashion profiles throughout the text - "Let's Talk" feature within the text of each chapter encouraging students to relate the topic to their own experience and observations - End-of-chapter activities include a brief summary based on learning objectives, key terms, review questions, in-class and out-of-class activities, and either a mini-project or brief case. - Instructor's Guide provides suggestions for planning the course and using the text - PowerPoint Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms
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Book details

List price: $120.00
Copyright year: 2008
Publisher: Bloomsbury Academic
Publication date: 3/14/2008
Binding: Paperback
Pages: 496
Size: 8.25" wide x 10.50" long x 1.50" tall
Weight: 3.916

Patricia M. Rath, International Academy of Design and Technology, Chicago. Stefani Bay Illinois Institute of Art, Chicago. Richard Petrizzi Illinois Institute of Art, Chicago. Penny Gill Writer/Journalist.

Why Consumer Behavior Is Important to the Fields of Fashion and Design
Consumer Behavior, Marketing and- Fashion: A Working Relationship
How Fashion Consumers Perceive, Learn, and Remember
Motivation and the Fashion Consumer
The Fashion Consumer's Attitudes and Values
Family, Age and Life Cycle Influences
Social Influences on Fashion Consumers
Demographics and Psychographics
How Marketers Obtain and Use Consumer Information
How Fashion Consumers Make Decisions
How Fashion Consumers Buy
How Organizations (and Businesses) Buy and Use Fashion Goods
Global Fashion Consumers
Ethics and Social Responsibility
Government's Role