Portfolio Presentation for Fashion Designers

Name: Portfolio Presentation for Fashion Designers
Price: 4.08 USD
Availability: InStock
ISBN: 9781563670947

ISBN-10: 1563670941

ISBN-13: 9781563670947

Edition: 1998

Authors: Linda Tain

List price: $38.95

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Book details

List price: $38.95
Copyright year: 1998
Publisher: Fairchild Books
Binding: Paperback
Pages: 265
Size: 8.50" wide x 11.00" long
Language: English

Linda Tain is a professor of fashion art, design, and history of clothing and has been teaching at the Fashion Institute of Technology for over 30 years. In 1999, she received the Chancellor's Award for Excellence in Teaching. She has conducted numerous seminars on historical costume as well as design and product development and has worked in the fashion industry as an illustrator, designer, and consultant, specializing in the designer sportswear, knitwear, and intimate apparel markets.

Preface	p. xi
Acknowledgments	p. xv
The Portfolio: A Statement of Style	p. 2
Material Selection and Technique	p. 4
Portfolio Cases	p. 6
Portfolio/Presentation Cases	p. 7
The Design Sketch: A History of Style	p. 10
1900 Turn-of-the-Century	p. 14
1916 Pre-World War I	p. 16
1920s The Flapper	p. 18
1930s The Great Depression	p. 20
1940s World War II	p. 22
1950s Fitted Silhouettes	p. 24
1960s Fashion Revolution	p. 26
1970s Length Options	p. 28
1980s Power Dressing	p. 30
1990s Retro Revisited	p. 32
2000 and Beyond Individuality and Eclecticism	p. 34
Customer Focus	p. 38
Focusing the Portfolio	p. 40
Sportswear Design Categories & Markets	p. 41
Trunk Shows	p. 42
Geographical Factors	p. 42
Learning from Retail	p. 43
Design Market Overview	p. 44
Couture	p. 44
Designer	p. 44
Young Designer	p. 45
Bridge/Better	p. 45
Contemporary	p. 45
Junior	p. 45
Upper Moderate/Lower Bridge	p. 46
Moderate	p. 46
Budget	p. 46
Private Label	p. 46
Mass Market	p. 47
Exercise: Customer Images	p. 48
Customer Profile: Executive Professional--Couture/Designer	p. 49
Customer Profile: Avant-Garde--Young Designer	p. 50
Customer Profile: Young Professional--Bridge	p. 51
Customer Profile: Working Woman--Moderate	p. 52
Customer Profile: Student--Junior--Contemporary	p. 53
Customer Profile: Student--Moderate	p. 54
Sample Customer Profile Form	p. 55
Organization and Contents	p. 56
Traditional Fashion Portfolio	p. 58
What to Include	p. 59
Focus and Unity	p. 60
Highlighting Special Skills	p. 61
Size	p. 62
Variety	p. 63
Flow	p. 63
Dramatic Start/Finish Sequence	p. 63
Dramatic Start/Middle/Finish Sequence	p. 63
Knock-Their-Socks-Off Sequence	p. 64
Contents	p. 65
Intro Page	p. 65
Leave-Behind Piece	p. 66
Mood/Theme/Concept	p. 69
Fabric/Color	p. 70
Figure/Design Spreads	p. 72
Flats/Specs	p. 74
Fold-Out Presentations	p. 77
Miscellaneous Presentations	p. 78
Salon Book	p. 78
Mailer	p. 79
Design Journal	p. 80
Special Presentations	p. 80
Photographic Fashion Portfolio	p. 80
Press/Print Portfolio	p. 83
Specialty Portfolio	p. 84
Portfolio Evaluation	p. 85
Helpful Hints for Selecting Illustrations	p. 85
Exercise: Leave-Behind Pieces	p. 86
Evaluation Form	p. 88
Blank Portfolio Evaluation Form	p. 89
The Design Journal	p. 90
Selecting and Using Your Design Journal	p. 92
Style and Size	p. 92
Thumbnail Sketches	p. 93
Using a Fashion Croquis	p. 94
Visuals	p. 98
Technique and Presentation	p. 99
Customizing a Presentation	p. 104
Exercise: Customer Vision Croquis Book	p. 104
Exercise: Polished Design Journal	p. 106
Presentation Formats	p. 112
Getting Started	p. 114
Format Specifics	p. 116
Orientation	p. 117
Page Relationship	p. 118
Flat Formats	p. 118
Figure Composition	p. 119
Figure Formats	p. 122
Single-Figure Formats	p. 123
Double-Figure Formats	p. 124
Triple- or Multiple-Figure Formats	p. 127
Exercise: Double- or Multiple-Figure Compositions	p. 129
Cropped-Figure Formats	p. 132
Mood/Theme Formats	p. 133
Fabric/Color Formats	p. 134
Fold-Out Formats	p. 135
Customized Presentations	p. 135
Helpful Hints	p. 139
Flats and Specs	p. 140
Flat Sketching Techniques	p. 145
Recommended Supplies	p. 145
Improving Line Quality	p. 145
Practicing Curves	p. 146
Creating Flats	p. 147
Developing Flats from a Croquis	p. 148
Developing Flats from the Silhouettes	p. 153
Intimate Apparel Silhouette	p. 155
Drawing a Knit Flat	p. 157
Developing Flats from a Library	p. 158
Freehand Flat Sketching	p. 164
Presentation or Illustrative Flats	p. 166
Production Flats	p. 167
Helpful Hints for Illustrations	p. 168
Measuring Specifications	p. 171
General Method	p. 172
Measuring for Tops	p. 173
Measuring for Skirts	p. 177
Measurements for Pants/Shorts	p. 179
Measurements for Dresses	p. 183
Presentation Boards	p. 184
Types of Boards	p. 187
Concept Boards	p. 187
Product Development	p. 188
Forecast and Fiber Services	p. 189
Planning the Presentation	p. 190
Purpose	p. 190
Focus	p. 190
Quantity	p. 191
Art Supplies	p. 192
Visual Elements	p. 194
Photos/Photocopies	p. 194
Fabrics/Trims	p. 194
Sketches	p. 195
Layout	p. 197
Techniques and Technologies	p. 197
Labeling	p. 198
Computer Design	p. 198
Color Copier	p. 198
Handwork	p. 198
Creating Dimension	p. 198
Velcro	p. 199
Reproducing the Board	p. 199
"Five Easy Pieces"--Single-Board Presentation	p. 199
"Art Inspires Design"--Double-Board Presentation	p. 205
Men's Wear Presentation	p. 210
The Men's Wear Portfolio	p. 216
Color Sense/Palette	p. 217
Presentation Boards	p. 219
Flats	p. 220
Children's Wear Presentation	p. 226
Defining Age and Gender	p. 229
Infants	p. 230
Toddlers	p. 230
Children	p. 230
Girls	p. 230
Pre-Teens/Tweens	p. 231
Juniors	p. 231
Trends and Inspiration	p. 231
Historical Inspiration	p. 232
Ethnic Inspiration	p. 233
Children's Literature	p. 233
Character Licensing	p. 233
Fabric and Trim	p. 233
Exercise: Character Licensing in a Specialty Area	p. 236
Specialty Areas	p. 236
Infants' Wear	p. 236
Toddlers/Boys and Girls	p. 237
Sportswear	p. 237
Dresses	p. 237
Sleepwear and Lingerie	p. 237
Outerwear	p. 237
The Children's Wear Portfolio	p. 238
Size and Orientation	p. 238
Contents and Organization	p. 238
Portfolio Formats and Presentation Boards	p. 238
Flats	p. 239
Traditional Fabrications	p. 242
Theme Orientation	p. 244
Sportswear Coordination	p. 244
Stylizing the Sketch	p. 245
Fashion Accessories Presentations	p. 246
Category Specifics	p. 251
Exercise: Designing Accessories to Coordinate with Apparel	p. 254
Presentation Boards	p. 254
Specialized Presentations	p. 258
The Computer as a Design Tool	p. 260
Developing Concepts/Storing Information	p. 263
Raster/Pixel Paint Programs	p. 266
Color Manipulation	p. 269
Vector/Object-Oriented Programs	p. 270
Presentation Drawings	p. 272
Applications and Equipment	p. 273
A Glossary of Computer Components	p. 276
Suggested Readings	p. 277
The Digital Portfolio: Creating a Virtual Resume	p. 278
What Is a Digital Portfolio?	p. 280
Getting Started	p. 282
What Are Graphics Programs?	p. 284
Vector-Based Software	p. 285
Raster-Based Software	p. 286
What Are Peripherals?	p. 288
The Web	p. 290
Suggested References	p. 291
The Job Market: Basic Organization of Manufacturing Firms	p. 292
Company Organization	p. 294
Management	p. 294
Merchandising	p. 295
Fabric Research and Resourcing	p. 295
Production	p. 296
Sales	p. 296
Job Descriptions in the Fashion Design Industry	p. 297
Vice President of Merchandising/Design	p. 298
Associate Merchandiser	p. 298
Assistant Merchandiser	p. 298
Design Director/Head Designer	p. 298
Designer	p. 298
Associate Designer	p. 299
Assistant Designer	p. 299
Colorist	p. 299
Technical Designer/Spec-Tech	p. 299
CAD Operator/Designer	p. 300
Exercise: The Markdown Assignment	p. 300
Sample Form	p. 302
Markdown Log Sheet	p. 303
Resume and Cover Letter	p. 304
Resume Preparation	p. 306
Paper	p. 307
Fonts and Layout	p. 307
Resume Styles	p. 308
Chronological Resumes	p. 308
Functional Resumes	p. 310
General Information to Include in Your Resume	p. 312
Finessing Your Resume	p. 313
Table 15.1 Action Verbs	p. 314
Helpful Hints for Resume	p. 315
Resume Strategies	p. 315
The Cover Letter	p. 316
Sample Cover Letter	p. 317
Organizing Your Job Hunt, Mastering the Interview	p. 320
Getting Started	p. 322
Get Organized	p. 322
Informational Interviewing	p. 322
Job Search Work Log	p. 323
Sample Exploratory Meeting Letter	p. 324
Preparing for a Job Interview	p. 325
Arranging Interviews	p. 326
Preliminary Research	p. 326
Sample Advertised Job Response Letter	p. 327
The Interview	p. 329
What to Wear	p. 329
Helpful Hints for Grooming	p. 329
Exercise: Dress for Success	p. 330
Time Management	p. 331
Presenting Yourself	p. 332
Presenting Your Portfolio	p. 332
General Tips	p. 333
After the Interview	p. 334
Salary Negotiation	p. 334
Sample Thank-You Note	p. 335
The Three Phases of Negotiation	p. 336
Analysis	p. 336
Planning	p. 336
Discussion	p. 336
Helpful Hints for Negotiating	p. 337
Freelance Designing	p. 338
Beth Clancy	p. 340
Kien Chu	p. 345
Dearrick Knupp	p. 350
Renaldo Barnette	p. 356
Helpful Hints for Freelancing	p. 362
Sample Invoice Letter	p. 363
The First Job: Building Your Career	p. 364
On-the-Job Survival	p. 366
Employer/Employee Relationships	p. 368
Making It Work	p. 370
Glossary of Frequently Used Apparel Manufacturing Terms	p. 371
Apparel Terms	p. 371
Manufacturing Terms	p. 372
Textile Terms	p. 373
Fashion Information Resources	p. 375
Fashion Forecast Services	p. 375
Color Services	p. 375
American Fiber Councils and Libraries	p. 376
Fabric/Color Shows	p. 376
Costume Collections	p. 376
Resource Directories	p. 376
Trade Publications	p. 376
Fashion Magazines	p. 376
Web sites	p. 377
Art Supplies for Fashion Designers	p. 378
Art Supplies for Presentation Boards	p. 380
Art Supply Sources	p. 382
Table of Contents provided by Ingram. All Rights Reserved.