Designing Web Usability

ISBN-10: 156205810X

ISBN-13: 9781562058104

Edition: 1999

Authors: Jakob Nielsen

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For courses in Web Design, User Interface Design, Graphic Design, and Graphic Communication. Users experience the usability of a site before they have committed to using it and before they have spent any money on potential purchases. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Jakob Nielsen, shares with you the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, Nielsen delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. that web users want to find what they're after quickly, and 2. if they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner.
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Book details

List price: $54.99
Copyright year: 1999
Publisher: New Riders Publishing
Publication date: 12/20/1999
Binding: Paperback
Pages: 432
Size: 7.00" wide x 9.75" long x 1.00" tall
Weight: 2.090
Language: English

Book Layout
Guide to This Book
Introduction: Why Web Usability?
Art Versus Engineering
The Competitive Bar Is High
About the Examples
A Call for Action
What This Book Is Not
Bad Usability Equals No Customers
Why Everybody Designs Websites Incorrectly
Page Design
Screen Real Estate
Cross-Platform Design
Where Are Users Coming From?
Data Ink and Chart Junk
The Car as a Web Browser
Resolution-Independent Design
Color Depth Getting Deeper
Get a Big Screen
Using Non-Standard Content
Installation Inertia
When Is It Safe to Upgrade?
Helpful Super-Users
Collect Browsers
Separating Meaning and Presentation
Platform Transition
Response Times
Data Lives Forever
Predictable Response Times
Server Response Time
Speedy Downloads, Speedy Connections
The Best Sites Are Fast
Users Like Fast Pages
Understanding Page Size
You Need Your Own T1 Line
Faster URLs
Glimpsing the First Screenful
Taking Advantage of HTTP keep-Alive
Link Descriptions
Link Titles
Use Link Titles Without Waiting
Coloring Your Links
Link Expectations
The Physiology of Blue
Outbound Links
Incoming Links
Linking to Subscriptions and Registrations
Advertising Links
Style Sheets
Standardizing Design Through Style Sheets
Style Sheet Examples for Intranets
Making Sure Style Sheets Work
Frames in Netscape 2.0
Borderless Frames
Is It Ever OK to Use Frames?
Frames as Copyright Violation
Content Design
Writing for the Web
The Value of an Editor
Keep Your Texts Short
Web Attitude
Copy Editing
Why Users Scan
Plain Language
Page Chunking
Limit Use of Within-Page Links
Page Titles
Writing Headlines
Online Documentation
Page Screenshots
Auto-Installing Plug-Ins
Client-Side Multimedia
Waiting for Software to Evolve
Response Time
Images and Photographs
Image Reduction
Showing Continuity in Transitions
Indicating Dimensionality in Transitions
Illustrating Change over Time
Multiplexing the Display
Enriching Graphical Representations
Animation Backfires
Visualizing Three-Dimensional Structures
Attracting Attention
Streaming Video Versus Downloadable Video
Enabling Users with Disabilities to Use Multimedia Content
Three-Dimensional Graphics
Bad Use of 3D
When to Use 3D
The Attention Economy
Site Design
The Home Page
How Wide Should the Page Be?
Home Page Width
Splash Screens Must Die
The Home Page Versus Interior Pages
Deep Linking
Affiliates Programs
Shopping Carts as Interface Standard
Alternative Terminology
Where Am I?
Navigation Support in Browsers
Where Have I Been?
Where Can I Go?
Site Structure
The Vice-Presidential Button
Importance of User-Centered Structure
Breadth Versus Depth
The User Controls Navigation
Help Users Manage Large Amounts of Information
Design Creationism Versus Design Darwinism
Reducing Navigational Clutter
Future Navigation
Avoid 3D for Navigation
Search Capabilities
Don't Search the Web
Advanced Search
Global Search
The Search Results Page
Page Descriptions and Keywords
Use a Wide Search Box
See What People Search For
Search Destination Design
Integrating Sites and Search Engines
URL Design
Compound Domain Names
Fully Specify URLs in HTML Code
URL Guessing
Archival URLs
Beware of the Os and Os
Advertising a URL
Supporting Old URLs
User-Contributed Content
Applet Navigation
Slow Operations
Intranet Design
Differentiating Intranet Design from Internet Design
Extranet Design
Improving the Bottom Line Through Employee Productivity
Average Versus Marginal Costs
Intranet Portals: The Corporate Information Infrastructure
Get Rid of Email
Intranet Maintenance
The Big Three Infrastructure Components: Directory, Search, and News
Intranet Design Standards
Guidelines for Standards
Outsourcing Your Intranet Design
Managing Employees' Web Access
Hardware Standards
Browser Defaults
Search Engine Defaults
Intranet User Testing
Field Studies
Don't Videotape in the Field
Accessibility for Users with Disabilities
Disabilities Associated with Aging
Web Accessibility Initiative
Assistive Technology
Visual Disabilities
ALT Attributes
Auditory Disabilities
Speech Disabilities
Motor Disabilities
Cognitive Disabilities
Search Without Spelling
Conclusion: Pragmatic Accessibility
International Use: Serving a Global Audience
Internationalization Versus Localization
Designing for Internationalization
International Inspection
Should Domains End in .com?
Translated and Multilingual Sites
Language Choice
Multilingual Search
Make Translations Bookmarkable
Regional Differences
International User Testing
Overcoming the Language Gap
How Many Countries Should You Test?
Thanking Your Participants
Methods of Testing
Travel Yourself
Add a Few Days to Your Stay
Remote User Testing
Usability Labs for International Testing
Self-Administered Tests
Future Predictions: The Only Web Constant Is Change
Long-Term Trends
The Internet Is Hard
The Anti-Mac User Interface
The Invisible Computer
Information Appliances
Drawing a Computer
Designing for WebTV
Death of Web Browsers
Slowly Increasing Bandwidth
Metaphors for the Web
The Telephone
Different Media, Different Strengths
Telephone Usability Problems
Contact Tokens
The Television
Restructuring Media Space: Good-Bye, Newspapers
Media Distinctions Caused by Technology
Conclusion: Simplicity in Web Design
Home-Run Websites
Half-Minute Baseball Lesson
User Survey: What Causes Repeat Traffic?
Better Than Reality
Best of Times or Worst of Times?
Mouseclicks Vote
Recommended Readings
Web Technology
Read My Next Book
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