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Hip Hop, Inc Success Strategies of the Rap Moguls

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ISBN-10: 1560257326

ISBN-13: 9781560257325

Edition: 2006

Authors: Tim Leffel, Richard Oliver

List price: $13.95
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In just two decades, rap music co-opted the mainstream music industry and created one of the most enduring, if unlikely, success stories in American business history.
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Book details

List price: $13.95
Copyright year: 2006
Publisher: Hachette Books
Publication date: 3/16/2006
Binding: Paperback
Pages: 256
Size: 5.00" wide x 8.00" long x 0.25" tall
Weight: 0.418

Amir D. Aczel, Ph.D., author of "Fermat's Last Theorem" & "Probability 1," teaches mathematics at Bentley College in Waltham, Massachusetts.

Introduction: Music, Message, and Money
The Game: Reapin' Rap's Riches
Hip-Hop's 'Hood: America's New Silicon Valley
Rap's Got Roots: American Bling
The Dot-Coms Bust: But the Rappers Bloom
Russell Simmons: Empires of the 'Hood
From the Belly of the Beast: Gangsta Rap Roots; Hip-Hop's Cultural Myth
Puff Daddy, Sean John, P. Diddy, Diddy: The Man Is the Brand
"Ghetto Bill": Brilliant Vision; Flawless Execution
Dash and Carter: Takin' Over the World
East Coast-West Coast-Gulf Coast: But Southern Rap? Ludacris!
Hip-Hop Nation: "What Else?"