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Ubering: the Rideshare Story

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ISBN-10: 1532091281

ISBN-13: 9781532091285

Edition: N/A

Authors: Rafael Fermoselle

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There are a few creations that have become products, because they became dominant in the market, and synonymous with an entire product category. Genericized names include Frigidaire, which became synonymous with refrigerator, Xerox, which became synonymous with photocopying, and Kleenex, which became synonymous with tissues. That has been the case with Uber, which has become identical with rideshare. Despite rapid growth since 2010, Uber has not become profitable, is carrying a cumulative loss of over $15 billion, as of November 2019, and it is doubtful if it will ever become profitable. Despite becoming an eponym, a key component of the gig economy, and inspiring numerous copycats, there…    
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Book details

Publisher: Author Solutions
Binding: E-Book