Bernie Palmatier was born. He lived his formative years in a "war project" near Cleveland, Ohio. Therefore, he cannot be blamed for growing up a "project kid," and a fan of the baseball Indians and the football Browns. He started his career in direct sales with a division of the Reader's Digest while a pre-med student at THE Ohio State University. Several years as a life and health insurance salesman in El Paso, Texas made him a lover of Mexican food, and gave him an appreciation for both la corrida (bullfights-a misnomer), and the motto "manana" (the Spanish word for "tomorrow," which explains the paucity of ulcers in that country). He then joined a division of Management Recruiters… International (MRI) of Dallas called Sales Consultants, where he filled 15 fee-paid positions in a single month, and achieved the honor of National Recruiter of the Year. He was promoted to Department Head, Asst. Manager, and Manager of the Dallas office. It was there that Bernie learned and became committed to the art of persuasion by telephone. He started his first business venture in Cleveland, and has been involved in start-ups in everything from men's hair care to restaurants to retail stores, to initiating one of the very first Telemarketing Service Bureaus in the U.S. After moving his business to Dayton, he ultimately evolved to consulting and training in the art of Tele-Selling, developing a seminar program called "Secrets of Telemarketing" that he has presented all over the country, as well as served as an Adjunct Professor at several colleges and universities. While providing attitude assistance to his staff of TSR's (Telemarketing Sales/Service Representatives), he first developed his "Attitude Control Program." Since there is no career in the world that requires exposure to such a high incidence of rejection, Bernie found that burnout is truly the bane of the Tele-Sales function, and that prevention of that condition is the only solution to high turnover. (Other seminars that Bernie provides include: "Secrets of TM Supervison," "Humor As A Stress/Success Management Tool," and "Humor for Seniors.")Bernie felt there needed to be a simple method for raising awareness of the power of Self-Help Psychology. That gave birth to The Grunch Who Ate The Bottom Line!, now making it possible to share the message with people throughout the world cost effectively, along with Bernie's motivational system "Attitude Control."