Bob Rickert, CEO of PCS Strategies, has counseled some of the top enterprises on how to dramatically accelerate profit-centered selling, helping executives transform their businesses from product and price driven organizations, to market leaders focused on delivering hard-dollar profit impact for their customers. His clients have realized sustainable profit growth by better aligning their core sales and financial competencies, marketing messages and go-to-market strategies through the ever changing market complexities. He brings a unique vantage point from working with CEO's on strategy, CFO's on deploying financial disciplines, HR Directors on corporate culture and Sales Leadership in… going to market in a differentiated way. His clients include industry leaders in manufacturing, healthcare, logistics, banking, energy and industrial distribution. He is also a contributing author to two books on sales force development and has published numerous articles and white papers. He lives in Chicago.