Brand Revolution Ousting Old Mideast Trading Mindsets

Name: Brand Revolution Ousting Old Mideast Trading Mindsets
Price: 11.86 USD
Availability: InStock
ISBN: 9781469732527

ISBN-10: 1469732521

ISBN-13: 9781469732527

Edition: 2011

Authors: Said Aghil Baaghil

List price: $13.95

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Description:

Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest?Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success.Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to…

Book details

List price: $13.95
Copyright year: 2011
Publisher: iUniverse, Incorporated
Publication date: 1/28/2012
Binding: Paperback
Pages: 128
Size: 5.50" wide x 8.50" long x 0.30" tall
Weight: 0.330
Language: English

Said Aghil Baaghilis one of the leading brand marketing consultants in the Middle East and is also the author ofEccentric MarketingandThe Power of Belonging. He regularly delivers presentations on brand marketing to audiences in the Middle East and throughout the world.