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| Dedication | |
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| Contents | |
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| Preface | |
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| About the Author | |
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| Acknowledgments | |
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| Green Computing and Your Reputation | |
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| Key Concepts | |
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| Reputation as Motivation | |
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| Avoiding Greenwash | |
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| Social License to Operate | |
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| Green Computing and Your Career | |
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| Green Computing and Your Department | |
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| Green Recruiting and Retention | |
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| Getting the Word Out Inside the Company | |
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| Getting the Word Out Outside the Company | |
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| Summary | |
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| Green Computing and Saving Money | |
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| Key Concepts | |
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| Why Saving Money Is Green | |
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| Getting Focused on Money-Saving Efforts | |
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| Implementing Energy Efficiency | |
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| Changing How Current Devices Are Used | |
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| Moving to Cloud Services | |
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| Digitizing Non-IT Functions | |
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| Greening Your Energy-Saving Moves | |
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| Some Big Thinking About Money-Saving Efforts | |
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| Summary | |
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| Green Computing and the Environment | |
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| Key Concepts | |
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| Environmental Drivers for Green Computing | |
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| What Drives the Green Agenda? | |
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| Key Roots of Environmentalism | |
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| Environmentalism and IT | |
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| The New Imperative of Climate Change | |
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| A Brief History of the Climate | |
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| Al Gore and Climate Change | |
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| The 2�C Warming "Limit" | |
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| Climate Change and IT | |
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| What's Next with Climate Change? | |
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| What It Means to "Go Green" | |
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| Why IT Is a Climate Change Solution | |
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| Career Development and "Going Green" | |
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| Summary | |
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| A New Vision of Computing | |
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| Key Concepts | |
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| Cloud Computing Emerges | |
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| The End of the PC Era | |
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| Some New-Model IT Challenges | |
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| A Few Examples from a Multinational | |
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| How a Company Adopted the iPhone | |
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| A Mental Model for IT Simplicity | |
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| Why Green Computing Fits the New Model | |
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| Is Cloud Computing the Whole Answer? | |
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| Disadvantages of Cloud Computing | |
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| Managing Disadvantages of Cloud Computing | |
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| What to Do Besides Cloud Computing | |
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| Efficiency and Cloud Computing | |
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| Greenability and Cloud Computing | |
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| Responsibility, Usability, and Cloud Computings | |
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| The Philosophical Implications of Green Computing | |
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| The Zen of Green Computing | |
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| Summary | |
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| Building a Green Device Portfolio | |
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| Key Concepts | |
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| Introduction | |
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| Why Green Works for Device Purchases | |
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| Pushing Computing Down the Device Pyramid | |
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| Another Dimension of Device Pyramid Greenness | |
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| Green Computing and Embodied Energy | |
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| Green Computing and Running Costs | |
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| Planned Obsolescence Isn't Green | |
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| Green Computing and Device Disposal | |
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| The Greenpeace Guide to Greener Electronics | |
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| Support Employees' Device Choices | |
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| Publicizing Your Process | |
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| Summary | |
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| Finding Green Devices | |
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| Key Concepts | |
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| What Makes a Device Green? | |
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| What Makes a Supplier Green? | |
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| Case Study: HP vs. Dell | |
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| Giving Suppliers and Vendors Feedback | |
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| Publicizing Your Selection Process and the Winner | |
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| A Sample Statement of Green Buying Principles | |
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| Desktop Computers | |
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| Laptops | |
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| Sustainability and Failure to Supply | |
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| The Case of Windows 8 | |
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| Tablets | |
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| "Less Computer" and "Computer-less" Solutions | |
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| Summary | |
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| Green Servers and Data Centers | |
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| Key Concepts | |
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| Choosing and Creating Green Data Centers | |
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| Green Data Centers as a Model | |
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| The Last Shall Be First… | |
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| What Makes a Data Center Green? | |
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| Building and Power Supply Considerations | |
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| Servers, Storage, and Networking | |
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| Data Center Suppliers | |
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| Summary | |
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| Saving Energy | |
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| Key Concepts | |
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| Saving Energy Serves Many Masters | |
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| Cost Savings through Energy Savings | |
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| Risk Reduction through Energy Savings | |
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| Carbon Footprint Reduction through Energy Savings | |
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| Improving Your Reputation and Brand | |
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| Why Energy Prices Will Stay High | |
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| Embodied Energy | |
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| Analyzing Your Energy Usage | |
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| A Recipe for Energy Savings | |
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| Understanding the Unique Energy Needs of IT | |
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| Focusing on Solar Power | |
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| Saving-Energy and the Supply Chain | |
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| Energy-Saving Pilot Projects | |
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| Selling Energy Savings | |
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| Summary | |
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| Reducing Greenhouse Gas Emissions | |
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| Key Concepts | |
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| Why Greenhouse Gas Emissions Are Important | |
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| Sources and Sinks of Greenhouse Gases and Warming | |
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| Is There Still Doubt About Climate Change? | |
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| Why Are There Still Doubters and Deniers? | |
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| What If I Work for Doubters and Deniers? | |
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| So What's Next with Climate Change? | |
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| Reducing Emissions I: Embodied Energy | |
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| Reducing Emissions II: Daily Energy Use | |
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| Reducing Emissions III: Taking Steps to Use Different Sources | |
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| Reducing Emissions IV: Supply Chain Success | |
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| Summary | |
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| Reducing Resource Use | |
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| Key Concepts | |
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| Why Resource Use Is Important | |
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| A Resource Use Checklist | |
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| Planned Obsolescence and Resource Use | |
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| The Story of Apple and EPEAT | |
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| Case Study: Computer Hardware and RSI | |
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| Summary | |
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| Green Computing by Industry Segment | |
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| Key Concepts | |
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| Evaluating Greenness | |
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| The Newsweek Green 500 Approach | |
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| Why the Newsweek Green 500 Approach Works | |
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| Looking at Industry Segments | |
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| Analyzing Your Own Initiatives, Company, and Sector | |
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| Summary | |
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| The Future: Deep Green Computing | |
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| Key Concepts | |
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| Green Computing and the Future | |
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| Megatrends for Green Computing | |
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| An Increasing Need for Sustainability | |
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| The Continually Decreasing Cost of Core Computing Capabilities | |
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| The Ability of Computing to Do More and More | |
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| Telepresence Instead of Travel | |
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| Telecommuting Instead of Commuting | |
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| Toward Deep Green Computing | |
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| Platforms for Deep Green Computing | |
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| Selling Deep Green Computing | |
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| Summary | |
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| References | |
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| Index | |