Buy Me! Swaying Minds and Influencing Behaviours Through Mainstream Advertising

Name: Buy Me! Swaying Minds and Influencing Behaviours Through Mainstream Advertising
Price: 15.01 USD
Availability: InStock
ISBN: 9781463572921

ISBN-10: 1463572921

ISBN-13: 9781463572921

Edition: N/A

Authors: Pedro Eloy

List price: $15.99

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Description:

This book summarizes the main trends in advertising and communication at the end of the nineties, addressing consumers attitudes, reactions and behaviours as well as the main challenges and most important, changes felt by the advertising and communication agencies whilst developing promotional campaigns. Throughout the text, and in order to better illustrate and support the opinions and conclusions expressed therein, real life examples of strategies, campaigns, events and facts that have been implemented and observed are used, as means to probing and rattling the reader's brain with memories that will allow a better framing of the issues addressed in this book.

Book details

List price: $15.99
Publisher: CreateSpace Independent Publishing Platform
Publication date: 8/15/2011
Binding: Paperback
Pages: 204
Size: 5.06" wide x 7.81" long x 0.46" tall
Weight: 0.616
Language: English