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The Role of Royalty Rates in the Merchandise Licensing Process | |
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Introduction | |
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Common Methods for Valuing Intellectual Property | |
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Types of Valuation Techniques | |
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Establishing the Royalty Rates | |
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Preliminary Considerations | |
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Establishing the Right Royalty Rate | |
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Differing Types of Royalty Rates | |
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The Compensation Provisions in the License Agreement | |
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Typical Compensation Provisions | |
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Accounting and Audit Provisions | |
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Royalty Rate Survey 2010: Alphabetical Listing by Licensed Product | |
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Royalty Rate Survey 2010: Listing by International Trademark Class | |
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Publicly Available Information on Royalty Rates | |
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Introduction | |
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Franchising Fundamentals and the Role of Royalty Rates | |
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Introduction | |
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Determining Fees and Other Pricing Issues in Franchising | |
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Trends in Royalty Rates | |
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Introduction | |
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Licensing Agents | |
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Major Licensors | |
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Top Retailers | |
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Size of the Licensing Industry | |
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Impact of the Size of the Industry on Royalty Rates | |
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Changes in the Survey Results Since 1996 | |
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General Trends | |
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Art Properties | |
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Celebrity Properties | |
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Character/Entertainment Properties | |
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Collegiate Properties | |
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Corporate/Brand Properties | |
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Designer/Fashion Properties | |
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Event Properties | |
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Sports Properties | |
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Checklist of Licensed Products and Services | |
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Comprehensive List of Licensed Products and Services | |
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Directory of Licensing Agents and Consultants | |
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Glossary of Terms | |
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Royalty Rate Trends and Valuation in Patent and Technology Licensing | |
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Introduction | |
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The Entire Market Value Rule and a Potential Shift in Assessing Reasonable Royalty Damages | |
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Introduction | |
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The Georgia-Pacific Factors | |
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Apportionment of Profits and EMVR | |
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Base and Rate | |
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Historical Foundations of the Entire Market Value Rule | |
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The Entire Market Value Rule in the 20th Century | |
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Cornell and Lucent | |
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Conclusion | |
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A New Approach to Valuing Patented Intellectual Property: The Heat of the Company Assessment | |
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Introduction | |
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Background | |
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The Heart of the Company Assessment | |
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Valuation Of Intellectual Property | |
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Identification of Assets | |
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Value Determination | |
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Methods of Measuring Royalty Rates | |
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Gross or Net Sales | |
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Profits | |
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Per Unit | |
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Pending Legislative Changes Regarding Apportionment of Damages | |
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Conclusion | |
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Factors Affecting Royalty Rates | |
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The License Grant | |
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Financial Issues | |
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Antitrust and FRAND/RAND Considerations | |