Madboy Beyond Mad Men: Tales from the Mad, Mad World of Advertising

Name: Madboy Beyond Mad Men: Tales from the Mad, Mad World of Advertising
Price: 6.75 USD
Availability: InStock
ISBN: 9781453258170

ISBN-10: 1453258175

ISBN-13: 9781453258170

Edition: N/A

Authors: Richard Kirshenbaum, Jerry Della Femina

List price: $19.99

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Description:

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a…

Book details

List price: $19.99
Publisher: Open Road Integrated Media, Inc.
Publication date: 9/20/2011
Binding: Paperback
Pages: 232
Size: 5.50" wide x 8.50" long x 0.58" tall
Weight: 0.660
Language: English