Successful Luxury Marketing in Asia Value Perception of High-End Mechanical Watches in the Japanese Market

Name: Successful Luxury Marketing in Asia Value Perception of High-End Mechanical Watches in the Japanese Market
Price: 77.55 USD
Availability: InStock
ISBN: 9781449999834

ISBN-10: 1449999832

ISBN-13: 9781449999834

Edition: 2011

Authors: Alessio Giulio Giacomel

List price: $89.95

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Book details

List price: $89.95
Copyright year: 2011
Publisher: CreateSpace Independent Publishing Platform
Publication date: 12/1/2009
Binding: Paperback
Pages: 246
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 1.144
Language: English

Alessio Giacomel works for a Swiss luxury sports watch brand in Tokyo. He holds a PhD in Business Administration, specializing in the marketing of luxury goods in Asia. He started his career in Japan with a scholarship from the Swiss-Japanese Chamber of Commerce.