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| Foreword | |
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| Preface | |
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| Strategy | |
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| You Have An App Idea...Now What? | |
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| The �New� App Store | |
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| Looking at the Numbers | |
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| Evaluating Your Idea | |
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| The App Store | |
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| Quantifying Your App | |
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| Know Thyself and Thy Resources | |
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| Interviews | |
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| Digital Post: Mike Rundle | |
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| Mobclix: Krishna Subramanian | |
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| Recap | |
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| Finding Your Inner App | |
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| Getting Familiar with Apple Devices | |
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| Before That...Think First, Design Later | |
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| Breaking Down Devices and Device-Related Features | |
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| iOS4 | |
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| Approaching App Innovation | |
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| Your Heart and Brain | |
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| When Being Blue Doesn't Mean You're Sad | |
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| Other Differentiators | |
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| Interviews | |
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| Smule: Jeff Smith | |
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| Sophiestication Software: Sophia Teutschler | |
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| Recap | |
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| From Idea To Concept | |
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| Customers Are the Key | |
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| Why Customers? Why Now? | |
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| Who Are Your Customers? | |
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| How to Find Your Customers | |
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| What to Discuss with Your Customers | |
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| Creating a Concept App | |
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| Artistically Challenged | |
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| Understanding Wireframes | |
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| Reengaging Customers | |
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| Interviews | |
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| KISSmetrics: Cindy Alvarez | |
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| Balsamiq Studios: Peldi Guilizzoni | |
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| Recap | |
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| Development | |
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| For Hire: Identifying Help | |
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| Your App Team | |
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| Skills | |
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| Vetting Help | |
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| Costs | |
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| Finding Resources | |
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| Streamlining Solicitations | |
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| Where to Look | |
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| Make Your Decision | |
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| Interviews | |
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| GetAppsDone.com: Davide Di Cillo | |
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| AppStoreHQ: Chris DeVore | |
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| Recap | |
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| Getting A Working App | |
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| The Development Process | |
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| Your App's Roadmap | |
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| Releases, Features, and Updates | |
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| Defining v1.0 | |
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| Your Apps Description | |
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| Design and Development | |
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| Design | |
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| Development | |
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| Managing Your App's Progress | |
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| Staying Organized | |
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| Screens and Prototypes | |
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| Interviews | |
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| Tapbots: Paul Haddad and Mark Jardine | |
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| Agile Web Solutions: Roustem Karimov | |
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| Recap | |
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| Making Your App Better Before it Reaches the App Store | |
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| Installing Your App | |
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| UDID | |
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| Registering a Device with the Provisioning Portal | |
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| Mobile Provisioning File | |
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| Development App | |
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| Going Beta | |
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| Cultivating Beta Testers | |
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| Quality Assurance and Feedback | |
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| Make Testing �Real� | |
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| Feedback and Bugs | |
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| Going Deeper with Nasty Bugs | |
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| Funneling Feedback | |
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| Interviews | |
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| Hog Bay Software: Jesse Grosjean | |
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| Mariner Software: Michael Wray | |
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| Recap | |
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| Launch | |
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| Preparing For The App Store Submission | |
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| Finishing Development | |
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| Analytics | |
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| Your App Store App �Binary� | |
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| iTunes Connect | |
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| Checklist for App Store Submission | |
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| App Store Submission | |
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| App Store Approval Process | |
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| Interviews | |
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| TapMetrics: Christopher Brown | |
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| PoweryBase: Dominik Balogh | |
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| Recap | |
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| Building Your Marketing Crescendo | |
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| Changing Your Marketing Mindset | |
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| The Best New Way to Market...Doesn't Exist | |
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| How to Use This Chapter | |
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| Your Marketing Crescendo | |
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| Launching Your App (Phase 5) | |
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| Promo Codes | |
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| Launch Checklist | |
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| Additional Promotion | |
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| Interviews | |
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| tap tap tap: Phill Ryu | |
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| Grades: Jeremy Olson | |
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| TouchArcade: Arnold Kim | |
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| Recap | |
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| Measuring Success And Future Development | |
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| Into the App Store | |
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| Monitoring Feedback | |
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| Keeping Customers Engaged | |
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| Listening and Learning | |
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| App Updates | |
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| Assessing Your App's Future | |
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| Closed for Business? | |
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| Beyond Warning Signals | |
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| Toward the Future | |
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| Interviews | |
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| Flurry: Peter Farago | |
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| Lumos Labs: Romain David | |
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| appFigures: Ariel Michael | |
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| Recap | |
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| Afterword: When Mobile Is No Longer The Exception | |
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| Tips And Tools | |
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| Appendix: Tips And Tools | |
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| Index | |