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| Preface | |
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| Foreword | |
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| Lean Startup | |
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| How We Fooled Ourselves into Delaying Our Startup's Launch | |
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| How to Build It: Lean Prototyping Techniques for Hardware | |
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| How Many Metrics Do You Need to Run Your Startup? | |
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| The Lean Stack MVP-A Different Approach | |
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| Software Inventory | |
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| How to Get Out of the Building with the Validation Board | |
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| Business Models | |
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| MBA Mondays: Revenue Models-Commerce | |
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| Freemium Pricing for SaaS: Optimizing Paid Conversion Upgrades | |
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| Why Churn Is So Critical to Success in SaaS | |
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| Achieving the Network Effect: Solving the Chicken or the Egg | |
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| Reverse Network Effects: Why Scale May Be the Biggest Threat Facing Today's Social Networks | |
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| Business Model Canvas for Puppies (Part I) | |
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| Customer Discovery and Validation | |
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| All Customers Are Not Created Equal | |
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| You Shouldn't Use a Survey If… | |
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| A Perfect Use for Personas | |
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| Fucking Ship It Already: Just Not to Everyone at Once | |
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| Stop Validating Your Product | |
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| Using Surveys to Validate Key Startup Decisions | |
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| Marketing: Demand Generation and Optimization | |
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| Very Basic Startup Marketing | |
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| The Ultimate Guide to Startup Marketing | |
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| What the Highest-Converting Websites Do Differently | |
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| Understanding the Customer Buying Cycle and Triggers | |
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| Building It Is Not Enough: Five Practical Tips on User Acquisition | |
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| Introduction to A/B Testing for Landing Pages | |
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| You Built It But They Didn't Come: Eight Tricks for Marketing Your Mobile App | |
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| Sales, Marketing, and PR Management | |
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| At Times Not Losing Is as Important as Winning | |
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| Nine Ways to Make Your Startup Grow Virally | |
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| Our PR Stinks: Here's What Your Startup Can Learn from It | |
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| Some Tips for Interacting with the Press | |
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| Startup Branding: A Practical Guide for Entrepreneurs | |
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| Product Management/Product Design | |
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| Sometimes It's Not the Change They Hate | |
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| What You Will/Won't Learn from Usability Testing | |
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| Product Marketing Contribution | |
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| Time-Boxing Product Discovery | |
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| Product Management Then and Now | |
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| Live-Data Prototypes Versus Production | |
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| Continuous Discovery | |
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| The Role of Product Managers | |
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| Why Companies Should Have Product Editors, Not Product Managers | |
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| Five Outsourcing Mistakes That Will Kill Your Startup | |
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| Business Development and Scaling | |
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| Who You Gonna Call? Partnering with Goliath: A Tale of Two Announcements | |
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| A Recipe for Growth: Adding Layers to the Cake | |
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| Funding Strategy | |
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| Micro-VCs and Super Angels Two Years Later: Looking Back and Some Predictions for the Future | |
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| Why Do VCs Have Ownership Targets? And Why 20%? | |
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| How to Evaluate Firms for a Seed VC Syndicate | |
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| A Choir of Angel Investors Sing Different Parts | |
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| Super Pro-Rata Rights Aren't Super | |
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| Company Culture, Organizational Structure, Recruiting, and Other HR Issues | |
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| Getting Promoted Too Quickly | |
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| Recruiting Developers? Create an Awesome Candidate Experience | |
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| Startups: Stop Trying to Hire Ninja-Rockstar Engineers | |
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| How to Hire Hackers: A Realistic Guide for Startups | |
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| MBA Mondays: Best Hiring Practices | |
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| How to Design a Successful Interview Process for Hiring Top Talent | |
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| Snake-Oil Startup Recruiting | |
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| Recruiting and Culture (MBA Mondays Guest Post) | |
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| Firing | |
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| MBA Mondays: Asking an Employee to Leave the Company | |
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| The Board of Directors-Selecting, Electing and Evolving | |
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| Startup Failure | |
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| What Goes Wrong | |
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| Why Startups Die | |
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| Exiting by Selling Your Company | |
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| The Economic Logic Behind Tech and Talent Acquisitions | |
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| Knowing Where the Exits Are | |
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| The Startup Mindset and Coping with Startup Pressures | |
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| What It's Like to Be the CEO: Revelations and Reflections | |
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| How We Fight-Cofounders in Love and War | |
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| Vision Versus Hallucination-Founders and Pivots | |
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| 50 Startup Lessons Learned in 12 Months | |
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| Advice I Wish I Could Have Given Myself Five Years Ago | |
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| The Only Two Questions Founders Need to Answer | |
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| Once You Take Money, the Clock Starts Ticking | |
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| The Series A Crunch Survivor's Guide | |
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| Management and Career Advice | |
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| Selling or Funding a Startup? Tips on Surviving Technical Due Diligence | |
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| Playbook for Incoming MBAs to Start a Company out of School | |
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| Manage Your Tech Career | |
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| Hey Entrepreneur-Please Get an MBA | |
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| Why I Left Consulting and Joined a Startup | |