Rhetoric Online The Politics of New Media
Edition: 2nd 2012 (Revised)
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Description: The second edition ofRhetoric Online: The Politics of New Mediahas been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public sphere, touching on how websites, social media, smartphone applications, blogs, viral video, and web-based anti-institutional practices such as hacktivism impact everything from electoral politics to activism. Furthermore, they provide critical insight into how rhetoricians might consider existing theories of persuasion, identity, narrative, intertextuality, social movements, and more in the context of evolving new media technology. This edition contains completely new chapters on viral video, social identity and social media, and anti-institutional politics online.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $36.95
Copyright year: 2012
Publisher: Peter Lang
Publication date: 1/27/2012
Size: 6.00" wide x 8.75" long x 0.50" tall