Jon Westfall is associate director for research and technology with the Center for Decision Sciences at Columbia Business School. As a researcher and technologist working in New York City, his work focuses on how individuals make economic and public policy decisions, as well as consumer behavior.?In addition to his research, he also maintains an active career in information technology, where he has worked as a consultant since 1997, founding his own firm,?Bug Jr. Systems. As a consultant, he has developed custom software solutions (including native Windows 32 applications, Windows .NET applications, ASP,?ASP.NET, and PHP web applications), and served as a senior network and systems… architect and administrator (on both Windows and Unix networks, and hybrids). He also writes for the Thoughts Media Network, serving as executive editor of Android Thoughts , and news editor of Windows Phone Thoughts . He has been recognized as a Microsoft "Most Valuable Professional"?in Windows Mobile/Windows Phone since 2008, and holds a Ph.D. in cognitive experimental psychology.
Martin Trautschold is the founder and chief executive officer of Made Simple Learning, a leading provider of Apple iPad, iPhone, iPod touch, BlackBerry and Palm webOS books and video tutorials. He has been a successful entrepreneur in the mobile device training and software business since 2001. With Made Simple Learning, he has been helping to train thousands of BlackBerry users with short, to-the-point video tutorials. He has now co-authored 15 Made Simple guide books. Martin also co-founded, ran for three years, then sold a mobile device software company. Prior to this, Martin spent 15 years in technology and business consulting in the U.S. and Japan. He holds an engineering degree from… Princeton University and a master's in business administration from the Kellogg School at Northwestern University. Martin and his wife, Julia, have three daughters. Martin enjoys rowing and cycling. He can be reached at martin@madesimplelearning.com .