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Web Startup Success Guide

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ISBN-10: 1430219858

ISBN-13: 9781430219859

Edition: 2009

Authors: Bob Walsh, Robert Walsh

List price: $29.99
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Book details

List price: $29.99
Copyright year: 2009
Publisher: Apress L. P.
Publication date: 7/27/2009
Binding: Paperback
Pages: 440
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 1.034
Language: English

Foreword
About the Author
About the Technical Reviewer
Acknowledgments
Introduction
Introduction: What Was is Not What is
Please Insert Chip into Brain
What's Changed Since Micro-iSV: From Vision to Reality
The New Online Economic Reality and Your Startup
A Ridiculously Short History of Software Startups
So, What's a Startup? And Why Would I Want to Be One?
Startup Flavors-Take Your Pick
When Is the Right Time to Jump?
Neil Davidson, Business of Software Conference
Don Dodge, Director, Business Development at Microsoft
Recap
Value is the Core of Your Startup
Value and Problems, Problems and Value
Beginning at the Beginning Is Just a Beginning
Wally's Startup Law
Implications of Wally's Startup Law
Have a Great Startup Idea? Hmm. Maybe Not
Where Do You Find Problems?
Ten Startups Not to Do, and Why
Recap
So Many Platforms, So Many Options
Then and Now
Everybody Wants to Be in the Platform Business
Evaluating Platforms: A Checklist
Software As a Service
Saas Enterprise Reality Check: Rick Chapman, Softletter
Platform As a Service
Loving Google App Engine
Microsoft's Azure Services and Mesh Platforms
Social Networks As Platforms
Mobile
Andrey Butov, Antair Corporation
Eric Chu, Google Mobile Platforms Program Manager
Hybrid
Jeff Haynie, CEO, Appcelerator
Peldi Guilizzoni, Balsamiq Studios
Open Source/CMS
Mac Desktop and Windows Desktop
Scott Morrison, Founder, Indev
Gwen Hilyard, Cofounder, Brisworks
Recap
Tools and Groups for Startups
Back in the Day
Tools for Startups
Subscription Startup Communities
Rob Walling, The Micropreneur Academy
Gene Landy, IT/ Digital Legal Companion Author and Attorney
Startup Organizations and Groups Online and Off
Shaherose Charania, Women 2.0
Startup Groups Near You-Offline and On
Large Vendor Programs for Startups
Recap
Money: Raise, Manage, Make
Follow the Money
Raising the Money
Understanding the Funding Ladder
You Are Not Alone
The Basics of the Funding Game
The Art of Raising Angel Capital, by Guy Kawasaki
The Top Ten Lies of Entrepreneurs, by Guy Kawasaki
Rebecca Lynn, Principal, Morgenthaler Ventures
Jo Anne Miller, Partner, Milk Street Ventures
Cindy Padnos, Managing Director, Illuminate Ventures
Stephanie Hanbury-Brown, Founder and Managing Director, Golden Seeds
Startup Incebators
Managing the Money
Gene Landy, Attorney and Author of IT/Digital Legal Companion
Mairtini Ni Dhomhnaill, Senior Vice President, Accretive Solutions
Making Money
Dave Collins, Founder, Shareware Promotions
Recap
Social Media and Your Startup
It's All About Attention
The Big Idea
Setting Up Your Social Media Basic Radar
The Startup Company Blog
Andy Wibbels, Six Apart
Welcome to the Land of Twitter
The New News Media
Marshall Kirkpatrick, Lead Writter, ReadWrite Web
The Editor Is In
Al Harberg, President, DP Directory, Inc
So Is the Reporter
Luke Armour, PR Coordinator, blogtalkradio.com
Startup PR the Right Way
Your Other Title: Chief Community Officer
Ginevra Whalen, TypePad Community Manager, Six Apart
Matt Johnston, VP of Marketing & Community, uTest, Inc
Veronica Jorden, Communications Manager, Blellow
Maria Sipka, CEO, Linqia
Recap
Clarity Matters
If You're Not Clear, You're Not Selling
The Unique Selling Proposition Pattern
Case Study: Mint.com
Case Study: Rescue Time
Recap
Getting it Done
This Might Hurt
GTD in Summary
David Allen, Author, Speaker
Matt Cornell, Productivity Expert
Online Productivity
Developer Productivity
Startup Founder Productivity
Recap
Six Wise People
Some People You Ought to Listen To
Dharmesh Shah, Founder, Chief Software Architect, HubSpot
Eric, Sink, Founder/Ceo, SourceGear
Joel Spolsky, CEO and Cofounder, Fog Creek Software
Pamela Slim, Author and Coach
Lou Carbone, Founder and Chief Experience Officer, Experience Engineering
Guy Kawasaki, Author and Founder, Altop
Recap
What's Next?
Intro to the Outro
There Have Never Been More Opportunities for a Startup to Succeed
The Quality of the Idea Behind Your Startup's Product or Service Is Paramount
Your Idea Has to Hold Real Appeal to at Least One Specific Market Segment
Serious Value + Great Customer Experience Means You Get Taken Seriously
If You Play by Everyone Else's Rules, You Lose
Social Networks Are Key to Your Success
Have a Plan to Get Through the Bootstrap Valley of Death
Money Is the Lifeblood of Startups-Manage It Well
One Final Bit of Advice
Index