Sylvia Allen is President of Allen Consulting, a sponsorship and marketing organization based in Holmdel, NJ. Some of the words her colleagues have used to describe her include tireless, passionate, tenacious and energetic. Celebrating 32 years in business in 2010, Allen Consulting has provided public relations, event marketing/management services and sponsorship sales for a variety of community-based clients as well as such national and international clients as the Money Pit Home Improvement radio show And The Iditadrod. Allen taught at New York University for 20 years as well as all over the world, teaching people about sponsorship sales.Allen, who has over fifty years of sales… experience, made her first sale when she was just twelve years old. Attending school wih children from wealthier families, Allen wanted to be like the other girls and wear a cashmere sweater. Her mother told her if she wanted one, she'd have to buy it herself. And so began her journey into the world of sales.The author of several books, including How to Be Successful At Sponsorship Sales and A Woman's Guide to Sales Success, Allen has published hundreds of articles on sponsorship, sales and marketing for major publications such as Radio and Records, Main Street News, Radio Ink, and Sports Travel.In 2003 after visiting Africa, she formed her own 501(c)3 organization called Sylvia's Children www.sylviaschildren.org to help impoverished children in Uganda.