Dr. Jay D. Lindquist is a consumer behaviorist and marketer (Ph.D., University of Michigan, 1973), Professor of Marketing at Western Michigan University. He has published in the areas of time perceptions and use impact on consumer behavior, time in the workplace, consumer ethnocentrism, retail store, hospital and physician image, childrenï¿½s attitudes toward advertising, promotional strategy, interactive marketing segmentation, use of marketing research by decision-makers and consumer decision rules applied in industrial marketing settings. His work appears in The Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Retailing, Journal of Business Research, International Business Review, Journal of Managerial Psychology, Journal of Consumer Marketing, Industrial Marketing Management, Journal of Health Care Marketing, Journal of Business and Psychology, Marketing Management Journal, Journal of Promotion Management and Journal of Hospital Marketing. He acted as editor for a special issue on Retail Management for the Journal of the Academy of Marketing Science. He has served as the President, Vice President for Programs, Chairperson of the Board of Governors, and Director of International Programs of the Academy of Marketing Science and was selected as a Distinguished Fellow. He has also served in leadership roles for the Marketing Management Association, American Collegiate Retailing Association and the American Academy of Advertising. He currently teaches consumer behavior, marketing research, advertising and promotion, media planning and research and interactive marketing.