Writing for Business Expert Solutions to Everyday Challenges

ISBN-10: 1422114724

ISBN-13: 9781422114728

Edition: 2007

Authors: Harvard Business School Press Staff

List price: $9.95
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Effective business writing results on a foundation of basic principles. Master them, and you'll know how to handle the many different writing tasks that come your way. This book will help you organize and edit your message for maximum impact.
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Book details

List price: $9.95
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 7/1/2007
Binding: Paperback
Pages: 96
Size: 4.75" wide x 7.00" long x 0.25" tall
Weight: 0.198
Language: English

Mentor's Message: Reader-Focused Writing Gets Results
Writing for Business: The Basics
Foundation Principles
Clarify your purpose
Take a reader-centered approach
State your key message clearly
Keep the message short and simple
Confirm your delivery strategy
Scope Your Project
Broad versus limited scope
Start-Up Strategies
The traditional outline
The brainstorm outline
Organize Material According to Purpose
Order-of-importance method
Chronological method
Process and procedure methods
Spatial arrangement method
Compare and contrast method
Specific-to-general or general-to-specific method
Analytical method
Writing the First Draft
Begin where you feel most comfortable
Write in categories
Special considerations for a technical document
Structuring Paragraphs
Limit the number of subjects in each paragraph
Create smooth transitions
Editing for Content
Put your message in focus
Review for clarity
Sequence your key message strategically
Answer your readers' question: "Why?"
Editing for Style
Design for visual impact
Match your tone to your audience
Check for conciseness
Adopt the active voice
Edit for accuracy
Drafting E-mail
Common problems
Start with the subject line
Only one topic per e-mail
Make the purpose of the message clear
Be concise and use attachments
Remember your audience
Keep formatting simple
Review your company's e-mail policy
Know when not to send an e-mail
Tips and Tools
Tools for Business Writing
Test Yourself
Answers to test questions
To Learn More
Sources for Business Writing
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