Tailgating, Sacks, and Salary Caps How the NFL Became the Most Successful Sports League in History
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The NFL is the most successful professional sport. The league's secret to success isnbsp;sound business practices like revenue sharing and a salary cap. These policies havenbsp;created paritynbsp;on the field and in the boardroom. Because of the collective approach of the league, a small-town team like the Green Bay Packers has just as much chance of getting into the playoffs--and succeeding financially--as big-market teams in New York, Chicago, and San Francisco. nbsp; But in 2006, anbsp;faction of entrepreneurial owners led by mavericknbsp;Washington Redskins executive Dan Syndernbsp;proposed changes to the league finance and revenue models that many fear will upset this near-perfect system. They are creating alternative revenue sources, such as stadium-naming rights, local sponsorships, radio and television deals, pre-game and post-game clubs. These owners are arguing that revenue they generate locally--outside of the normal NFL model--should be theirs to keep.nbsp;Othernbsp;owners worry this would dash the league's parity likenbsp;Major League Baseball, where big-market teams like the New York Yankees flourish and small-market teams like the Milwaukee Brewers flounder. nbsp; This criticalnbsp;battle for the future of America's most popular sport has opened a wide rift between owners.Tailgating, Sacks, and Salary Capsoffers an in-depth, behind-the-scenes look at the league and examines the maverick owners whosenbsp;ideas could have lasting repercussions for the players, owners, coaches, and ultimately the fans.
List price: $24.95
Copyright year: 2006
Publisher: Kaplan Publishing
Publication date: 10/2/2006
Size: 6.00" wide x 9.00" long x 0.75" tall
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