Skip to content

Tailgating, Sacks, and Salary Caps How the NFL Became the Most Successful Sports League in History

Spend $50 to get a free DVD!

ISBN-10: 1419526006

ISBN-13: 9781419526008

Edition: 2006

Authors: Mark Yost

List price: $24.95
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

The NFL is the most successful professional sport. The league's secret to success isnbsp;sound business practices like revenue sharing and a salary cap. These policies havenbsp;created paritynbsp;on the field and in the boardroom. Because of the collective approach of the league, a small-town team like the Green Bay Packers has just as much chance of getting into the playoffs--and succeeding financially--as big-market teams in New York, Chicago, and San Francisco. nbsp; But in 2006, anbsp;faction of entrepreneurial owners led by mavericknbsp;Washington Redskins executive Dan Syndernbsp;proposed changes to the league finance and revenue models that many fear will upset this near-perfect system. They are creating alternative revenue sources, such as stadium-naming rights, local sponsorships, radio and television deals, pre-game and post-game clubs. These owners are arguing that revenue they generate locally--outside of the normal NFL model--should be theirs to keep.nbsp;Othernbsp;owners worry this would dash the league's parity likenbsp;Major League Baseball, where big-market teams like the New York Yankees flourish and small-market teams like the Milwaukee Brewers flounder. nbsp; This criticalnbsp;battle for the future of America's most popular sport has opened a wide rift between owners.Tailgating, Sacks, and Salary Capsoffers an in-depth, behind-the-scenes look at the league and examines the maverick owners whosenbsp;ideas could have lasting repercussions for the players, owners, coaches, and ultimately the fans.
Customers also bought

Book details

List price: $24.95
Copyright year: 2006
Publisher: Kaplan Publishing
Publication date: 10/2/2006
Binding: Paperback
Pages: 320
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.100
Language: English

Foreword
Acknowledgments
Introduction
"In the Best Interest of the League": The NFL Builds Its Future on Its Past
Anything but "Free": Playing for the NFL
Any Given Sunday: How Bert Bell Built the NFL's Even Playing Field
A Perfect Team: Television and the NFL
The NFL Goes Prime Time: Monday Night Football and Mainstream Audiences
Sports Bars, Satellites, and Fantasy Football: New Media, New Markets
NFL Merchandising: The Empire's New Clothes
The Super Bowl: Who Really Wins?
Stadium Fever: Who Plays and Who Pays?
Down to the Wire: Inside the 2006 Negotiations
Super Teams, Savvy Owners, and the Future of the NFL
Resources
Index